Principal Data Scientist.

The Principal Data Scientist will conduct structured market research, analyze campaign and customer data, identify emerging trends, and provide evidence-based recommendations that enhance audience segmentation, messaging, channel strategy, and overall program effectiveness. Working closely with Marketing, Sales, Business Development, Operations, and Analytics teams, this individual will help ensure marketing investments are aligned with business objectives and deliver measurable results.

The ideal candidate combines strong analytical skills with marketing acumen and can effectively translate complex data into meaningful business recommendations for stakeholders and leadership.

Key Responsibilities

• Conduct quantitative and qualitative market research to identify customer trends, competitive insights, and emerging market opportunities.
• Analyze campaign, pipeline, customer, and engagement data to identify opportunities for optimization and growth.
• Develop actionable recommendations that improve marketing strategy, audience targeting, messaging, and campaign performance.
• Partner with Demand Generation, Sales, Product Marketing, and Business Development teams to support integrated marketing initiatives.
• Build dashboards, scorecards, and reports that measure campaign effectiveness and key performance indicators (KPIs).
• Monitor marketing program performance and provide ongoing optimization recommendations based on data and business insights.
• Support audience segmentation, account prioritization, and customer journey analysis to improve campaign effectiveness.
• Assist in forecasting program outcomes and measuring return on marketing investment (ROMI).
• Present findings and recommendations to cross-functional stakeholders and leadership in a clear, concise, and compelling manner.
• Maintain data quality and ensure reporting accuracy across marketing systems and platforms.
• Identify opportunities to automate reporting, streamline analysis, and improve marketing measurement processes.
• Stay informed on industry trends, competitive intelligence, and best practices in B2B marketing and demand generation.

Only Oracle brings together the data, infrastructure, applications, and expertise to power everything from industry innovations to life-saving care. And with AI embedded across our products and services, we help customers turn that promise into a better future for all. Discover your potential at a company leading the way in AI and cloud solutions that impact billions of lives.

True innovation starts when everyone is empowered to contribute. That’s why we’re committed to growing a workforce that promotes opportunities for all with competitive benefits that support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

We’re committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing accommodation-request_mb@oracle.com or by calling 1-888-404-2494 in the United States.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.