HOME Marketing Analytics & Automation CRM Marketing Specialist - English & Spanish
  • EXL
  • United States,
  • Full-Time
  • 76 days ago
  • $90,000 – $100,000
EXL VERIFIED EMPLOYER

CRM Marketing Specialist - English & Spanish.

Marketing Analytics & Automation Full-Time

CRM Marketing Specialist - English & Spanish: our view in 3 lines...

  • The Role:This role is for a CRM Marketing Specialist focused on fan engagement marketing for a leading international sports league.
  • The Person:The person will support CRM marketing across strategy, campaign planning, journey and campaign execution, performance measurement, and ongoing optimization while working with Marketing, Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies.
  • Requirements:The role requires a strong CRM background and experience across marketing strategy, campaign planning, campaign execution, performance measurement, and ongoing optimization.

About the role

Job Title: CRM Marketing Specialist

Base Compensation Range: $90,000 – $100,000

 

The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

 

Summary:

A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world. 

We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

Published July 14, 2026
Location United States, United States of America
Job Type Full-Time