Marketing Operations Manager – Events & Exhibitions Industry.

Are you a commercially minded marketer who can turn strategy, systems and campaigns into measurable growth?

We’re looking for an experienced Marketing Operations, Digital & Campaign Manager to lead the execution and performance of Expo Centric’s marketing activity. This hands-on role is ideal for someone who enjoys building campaigns, improving digital platforms and connecting marketing investment to qualified briefs, sales pipeline and won revenue.

At Expo Centric, we don’t just fill roles we build teams that create extraordinary experiences. Every position plays a key part in delivering projects that wow our clients and help our business grow.

Discover what we do at Expo Centric

• https://www.youtube.com/watch?v=7yKFWj_8e3Q
• https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s

What You’ll Do

• Own Expo Centric’s marketing operations and HubSpot environment, including CRM structure, data quality, workflows, campaign attribution, dashboards and lead handover.
• Manage and continuously improve the Expo Centric website and campaign landing pages, coordinating content, Webflow updates, integrations, testing and conversion optimisation.
• Turn business priorities into integrated campaigns across Google Ads, social media, email, organic search and trade-show marketing, with clear audiences, budgets and commercial targets.
• Build reliable performance reporting that connects marketing activity and spend to qualified briefs, pipeline, revenue and acquisition efficiency.
• Partner closely with Sales, Client Services and Design to improve lead quality, follow-up, sales enablement and the overall customer journey.
• Brief and manage developers, designers, content producers, media specialists and other suppliers, ensuring work is delivered on time, on brand and against measurable outcomes.

What You Bring

• At least five years’ experience across digital marketing, marketing operations, campaign management or a similarly broad commercial marketing role.
• Strong practical HubSpot capability, including CRM structures, properties, lists, workflows, campaigns, forms, dashboards and data governance.
• Demonstrated experience managing a business website or digital platform, including CMS updates, landing pages, conversion tracking and supplier coordination.
• Experience managing Google Ads and integrated social, email and digital campaigns from briefing and launch through to optimisation and performance review.
• Strong analytical and commercial judgement, with the ability to connect marketing metrics to sales pipeline, revenue and acquisition costs.
• Excellent communication, briefing and project-management skills, with the confidence to manage competing priorities, collaborate across teams and challenge low-value activity constructively.

Experience with Webflow, Google Analytics, Google Tag Manager, Google Search Console, SEO or reporting tools will be highly regarded. Exposure to exhibitions, events, brand experiences, B2B services or another project-based sales environment would also be valuable.

Why Join Expo Centric?

• Work with a cross-border team and make a tangible impact on every project.
• Join a supportive, values-driven environment with structured processes and tools.
• Access ongoing mentoring from senior leaders and performance-based growth pathways.
• Contribute to a growing business where your expertise will shape marketing operations, customer acquisition and commercial outcomes.
• Take ownership of a broad marketing function where strong ideas, curiosity and evidence-based decisions are valued.

Ready to Apply?

Submit your CV and a short cover letter outlining how your experience aligns with this role.

www.expocentric.com.au