Senior Marketing Manager.

<p class="MsoNormal"><strong>The Opportunity</strong></p><p class="MsoNormal">We&rsquo;re looking for a high-performing <strong>Senior Marketing Manager</strong> to help lead a fast-paced, performance-driven marketing organization responsible for generating significant growth across our business. This is not a traditional campaign-management role. You&rsquo;ll have meaningful ownership of marketing strategy, multimillion-dollar investment, lead generation, campaign performance, vendors, technology, and team development. You&rsquo;ll work closely with the VP of Marketing and senior leadership to turn business objectives into marketing strategies - and then own the execution and results.</p><p class="MsoNormal">We&rsquo;re looking for someone who combines strategic thinking with a willingness to get into the details. You should be equally comfortable analyzing performance and reallocating spend, building a campaign strategy, negotiating with a vendor, coaching a team member, or presenting a recommendation to senior leadership.</p><p class="MsoNormal">If you want significant ownership, measurable accountability, and the opportunity to help build a best-in-class marketing organization, this role is for you.</p><p class="MsoNormal"><strong>What You&rsquo;ll Own</strong></p><p class="MsoNormal"><strong>Marketing Strategy &amp; Performance</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Translate growth objectives into marketing strategies, campaigns, investment plans, and measurable performance targets.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Own performance across key marketing channels with accountability for lead generation, cost efficiency, conversion, revenue contribution, and ROI.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Analyze results, identify opportunities and proactively recommend changes to improve performance.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Develop testing strategies that continuously improve campaigns, channels, offers, audiences, and creative.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Partner with senior leadership on annual planning, forecasting, growth initiatives, and broader marketing strategy.</li></ul><p class="MsoNormal"><strong>Campaign &amp; Channel Leadership</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Lead integrated campaigns across email, direct mail, digital, social, radio, web, and other lead-generation channels.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Own campaign strategy from concept through execution, measurement, and optimization.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Develop offers, audiences, creative strategies, and testing plans designed to generate measurable growth.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Oversee marketing automation, email programs, website initiatives, integrations, and emerging marketing technology.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Ensure campaigns are delivered accurately, on time, and at a high standard.</li></ul><p class="MsoNormal"><strong>Budget &amp; Investment Management</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;">Manage significant portions of our multimillion-dollar marketing investment, including forecasting, pacing, and allocation.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;">Evaluate performance across channels and recommend where we should increase, reduce, or redirect investment.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;">Maintain strong financial discipline around budgets, expenses, vendors, and forecasts.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo3; tab-stops: list .5in;">Provide senior leadership with clear visibility into performance, risks, opportunities, and expected results.</li></ul><p class="MsoNormal"><strong>Team &amp; Organizational Leadership</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;">Manage, coach, and develop members of the marketing team while creating clear accountability for results.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;">Serve as a strategic thought partner to the VP of Marketing and other company leaders.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;">Build scalable processes, reporting, systems, and operating rhythms that improve marketing execution.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;">Partner closely with Sales, our internal call center, Finance, Operations, agencies, and other stakeholders throughout the customer funnel.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;">Manage key agency and vendor relationships, including performance, contracts, deliverables, and negotiations.</li></ul><p class="MsoNormal"><strong>What We&rsquo;re Looking For</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">7+ years of progressive marketing experience with significant ownership of campaigns, budgets, or business results.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Experience in performance marketing and lead generation, ideally within a high-volume B2C environment.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Hands on experience with LSAs and Google Business Profile.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Demonstrated experience managing substantial marketing budgets and making investment decisions based on data and ROI.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Strong understanding of digital marketing, email, direct mail, social media, marketing automation, campaign analytics, and testing.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Experience managing agencies, vendors, contracts, and external partnerships.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Experience leading and developing people.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Strong analytical and financial acumen&mdash;you can move comfortably between marketing metrics and business outcomes.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Excellent project management, communication, and organizational skills.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">Ability to influence senior leaders, challenge assumptions, and make clear recommendations.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo5; tab-stops: list .5in;">A bias toward action, ownership, and continuous improvement.</li></ul><p class="MsoNormal">Experience in home services, multi-location businesses, consumer services, automotive, financial services, healthcare, or another high-volume lead-generation environment is a plus.</p><p class="MsoNormal"><strong>How You&rsquo;ll Win</strong></p><p class="MsoNormal">Within this role, success means:</p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Growing qualified lead volume and revenue contribution while improving marketing efficiency.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Keeping marketing investment appropriately paced, forecasted, and allocated toward the highest-performing opportunities.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Building a disciplined test-and-learn culture that continuously improves results.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Delivering major initiatives without requiring significant senior-leadership intervention.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Developing a high-performing marketing team with increasing ownership and accountability.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Holding agencies and vendors accountable for measurable results.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Bringing leadership solutions and recommendations - not simply reporting problems.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo6; tab-stops: list .5in;">Helping build the people, processes, technology, and strategy required to scale our marketing organization.</li></ul><p class="MsoNormal"><strong>Why This Role</strong></p><p class="MsoNormal">You&rsquo;ll join an organization where marketing is central to the growth of the business and where your work will have a direct, measurable impact. You&rsquo;ll have access to significant resources, meaningful investment, senior leadership, and the autonomy to influence how we grow. We move quickly, expect a lot from our leaders, and give strong performers the opportunity to take on substantially more responsibility.</p><p class="MsoNormal">For the right person, this is more than a Senior Marketing Manager position. It&rsquo;s an opportunity to become a key marketing leader within a growing organization and help shape what comes next.</p><p class="MsoNormal">&nbsp;</p>