Confido develops AI-powered financial operations software for consumer packaged goods (CPG) brands selling into brick-and-mortar retail. Its core products include cash application and deductions automation, trade promotion management, and sales forecasting, integrating with over 40 retailers, distributors, and ERP systems. The company serves over 100 brands managing $3B+ in revenue, including Olipop, Chomps, and Baskin Robbins.