Growth Lead.

About the Role

This is a hands-on growth role where you'll own consumer acquisition and retention for a US product launch — from funnel design and channel sequencing to running experiments and measuring what actually converts. You'll report to the GM & Head of Product, US, working closely with product, engineering, and overseas R&D teams to shape what gets built based on real user feedback and conversion data.

What You'll Do

• Design and execute a multi-channel beta-to-launch funnel — founder outreach, community platforms, Product Hunt, Hacker News — and measure conversion by channel.

• Run experiments to identify which growth loops compound and reallocate effort based on what's converting, not what's comfortable.

• Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.

• Build and own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt/Hacker News launch, and a repeatable growth playbook.

• Talk directly to users, run the unglamorous launch work yourself, and feed market insights into product decisions as an active upstream stakeholder.

• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

What We're Looking For

• 3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist/referral mechanics, and first-week retention loops.

• Demonstrated ability to grow consumer products from zero awareness using push-distribution channels — founder-led outreach, community platforms, organic seeding — without relying on paid acquisition.

• Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the judgment to sequence channels effectively.

• Hands-on experience analyzing funnel conversion metrics by channel and reallocating resources based on data-driven performance.

• Experience as a 0→1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.

• Direct experience launching products on Product Hunt and/or Hacker News.

• Fluency in community-led and product-led growth (PLG) models, including Reddit, Discord, and niche community seeding.

• Background in consumer AI or hardware-adjacent startups is a strong plus.

• Familiarity with referral/waitlist tooling (e.g. Viral Loops, Waitlist.co) and beta platforms (e.g. Betabound, AppSumo) is a plus.

• Understanding of US consumer trust dynamics around international-origin products is a plus.

• Bilingual English and Mandarin is a plus.

Compensation & Benefits

Salary: $150,000 – $180,000 USD annually. Visa sponsorship is not available.

Location

Hybrid (3 days/week in office) — San Francisco Bay Area, California, US.