Demand Generation Manager.

The Growth Marketing Manager will drive growth strategy and execution within our Simba Data + Analytics business unit, with primary focus on Embedded Analytics and Agentic Intelligence. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. Responsible for running global campaigns, this resource will be the primary point-of-contact for our EMEA based sales organization within the Data + Analytic business unit. Stakeholder management and communication is key.  

You'll collaborate cross-functionally with product marketing, sales, customer success, digital marketing, and operations teams to build and execute multi-channel campaigns that drive sales-qualified pipeline and accelerate product adoption. As a growth marketing expert for our embedded analytics and AI-powered data connectivity solutions, you'll develop campaigns that resonate with ISV customers, data professionals, and enterprise decision-makers while managing integrated marketing programs from concept through measurement. 

WHAT WILL YOU DO? 

Campaign Development & Execution 

• Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results 

• Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth 

• Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value 

• Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI 

Performance Measurement & Optimization 

• Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates 

• Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact 

• Continuously identify opportunities for campaign optimization and iterate based on data-driven insights 

Cross-Functional Collaboration 

• Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization 

• Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies 

• Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths 

• Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns 

Program Management 

• Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development 

• Manage daily administrative tasks to ensure marketing programs run smoothly 

• Maintain campaign calendars, project timelines, and stakeholder communications 

HOW WILL YOU GET IT DONE? 

Drive & Discipline – Ability to operate in a fast-paced environment, managing multiple projects simultaneously with a focus on achieving high-quality results 

Growth Mindset – Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers 

Data-Driven Decision Making – Use analytics and user insights to guide strategy and tactical execution 

Disciplined Execution – Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results 

Cross-Functional Collaboration – Build strong relationships across teams and influence without authority to drive aligned outcomes 

Communication – Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly 

Customer-Centric Approach – Deeply understand user needs and optimize experiences to drive genuine value and satisfaction 

QUALIFICATIONS:

Required Qualifications 

• Bachelor's degree, preferably in Marketing or Business 

• Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software 

• Excellent writing, editing, presentation, and communication skills 

• Experience using web analytics and BI tools to build and maintain performance reporting.  

• Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.  

• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact 

• Full-funnel marketing experience managing customer lifecycle from awareness through expansion 

• Excellent project management skills and ability to lead multiple projects in their entirety 

• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus 

• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives 

• Ability to exhibit strong interpersonal skills and build relationships across the business at all levels 

• Ability to attend monthly meetings in London HQ office and build collaborative relationships with local colleagues.  

Bonus Points

• Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage 

• Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions 

• Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements 

• Experience working with global teams across multiple time zones 

• Technical aptitude for understanding complex data and analytics products 

• Experience with webinar programming and vendor partnership management 

WHY JOIN INSIGHTSOFTWARE? 

Product Innovation – Help drive the growth of cutting-edge embedded analytics and AI-powered data connectivity solutions used by thousands of organizations globally 

Market Opportunity – Be part of a rapidly growing business unit at the intersection of AI, analytics, and enterprise data 

Strategic Impact – Own end-to-end campaign execution for key products within our expanding Data + Analytics portfolio 

Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success 

Professional Growth – Develop deep expertise in growth marketing within the fast-evolving analytics and AI technology landscape