ROI Hunter is a SaaS AdTech company that develops a Product Performance Management (PPM) platform for e-commerce businesses, integrating product, marketing, and merchandising data to automate and optimize advertising campaigns across channels like Meta, Google, and Snapchat. It enables retailers to analyze individual product performance (SKU-level) and make data-driven decisions to improve profitability and ROI. The company serves major global retailers such as Adidas, M&S, and Hugo Boss, powering 2.36% of global e-commerce transactions.