HelloPrint operates as an online platform connecting customers with a network of over 300 manufacturers for customizable print and merchandise products, offering local production and delivery across Europe and beyond. It serves creative entrepreneurs, SMEs, non-profits, and corporate clients, emphasizing reduced delivery times, costs, and carbon footprint. The company positions itself as Europe's leading player in this space, with operations in multiple countries and a focus on technology-driven disruption of the traditional print industry.