- Brooksrunning
- US,
- Full-Time
- 19 days ago
- $85,894 – $128,894 / year
Marketing Lead, Membership & Consumer Ecosystem.
Before you go
Before you leave us, sign up for our email alerts
We don't do job spam, just the best digital jobs delivered straight to your inbox.
Marketing Lead, Membership & Consumer Ecosystem: our view in 3 lines...
- The Role:This role leads membership and consumer ecosystem marketing for a sports brand focused on connected runner experiences.
- The Person:The person will run global membership campaigns, shape lifecycle and personalization approaches, work with CRM and Digital Products teams, and track membership growth, engagement, loyalty, retention, and lifetime value.
- Requirements:The ideal candidate has 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, or digital marketing, and experience with CRM platforms and loyalty programs.
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As the Marketing Lead, Membership & Consumer Ecosystem at Brooks, you will support the development of Brooks’ connected runner ecosystem, bringing together membership, loyalty, data, lifecycle, and personalization into a cohesive experience. Working alongside the Senior Manager, Brand Owned Experience, you will focus on how Brooks builds and scales ongoing relationships with runners, ensuring experiences become more personalized, relevant, and impactful over time. You will partner closely with regional teams, Digital Products, Analytics, and CRM to enable seamless integration across platforms, channels, and touchpoints. You will support the evolution of key technologies and systems that power membership and personalized experiences globally.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
