- Clera
- Munich, BY
- Full-Time
- 32 days ago
- €80,000 – €140,000
Founding GTM Lead.
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Founding GTM Lead: our view in 3 lines...
- The Role:This is the first dedicated GTM hire for a fast-growing enterprise AI startup building agents for complex system implementations.
- The Person:The person will define ICPs, build outbound campaigns, own the GTM stack, run cold outreach and demos, and support early marketing and community building.
- Requirements:The ideal candidate has 2+ years in a GTM role, hands-on proficiency with GTM automation and CRM tooling, experience selling to technical buyers, and fluency in German and English.
About the role
About the Role
This is the first dedicated GTM hire at a fast-growing, YC-backed enterprise AI startup building agents that automate complex system implementations — think ERP rollouts, data migrations, and AI integrations that normally take consultants months. You'll report directly to the CEO and own the entire top-of-funnel motion, helping scale a pipeline that's already generating strong inbound and real revenue.
What You'll Do
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Define and refine the Ideal Customer Profile, then build outbound sequences, targeting lists, and pipeline generation campaigns from scratch.
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Stand up and own the GTM stack — CRM, sequencing, enrichment, routing, and reporting — so that outbound compounds over time, not just day-to-day.
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Do the hands-on work too: cold calls, LinkedIn, conference floors, and whatever else produces quality meetings this week.
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Run early-stage marketing efforts including content, product launches, and nurturing a developer and open-source community audience.
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Run your own discovery and product demos, with a clear path toward owning full-cycle deals and eventually building out a team.
What We're Looking For
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2+ years in a GTM role (SDR, BDR, AE, growth, or GTM engineering) at a startup or high-growth B2B company.
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Demonstrable track record of building and executing outbound pipeline with quantifiable results — not just supporting a team's outreach.
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Experience selling to or engaging technical buyers such as CTOs, engineering leads, and IT decision-makers.
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Hands-on proficiency with GTM automation and CRM tooling (e.g. Clay, Apollo, HubSpot, Instantly, n8n, or equivalent).
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Experience with technical product sales or marketing — enterprise software, APIs, infrastructure, or data platforms.
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Fluency in both German and English (written and spoken) is required.
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Familiarity with enterprise systems such as ERPs, CRMs, or data platforms is a strong plus.
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Experience with developer community building or early-stage marketing is a bonus.
Compensation & Benefits
Salary range: €80,000–€140,000 per year. Visa sponsorship is not available.
Location
On-site in Munich, Germany.
