Senior Product Manager – Asset Finance & Equipment Line

Who is Shift?

At Shift, we’re business specialists dedicated to helping Australian SMEs take control of their cashflow, streamline trade terms and choose the right financial products.

We believe Australian businesses are the driving force behind our economy and are core to our communities. That’s why our business expertise, focus on relationships, and market-leading technology is at the core of everything we do. We’ve helped solve the credit and payment pain points for more than 25,000 businesses, providing over $3.5 billion in aggregate funding.

Our unique approach to product innovation combined with our collaborative culture means you can build your career in a supportive environment. You’ll be joining a diverse team of over 250 people who are always looking to deliver better outcomes for Australian businesses.

About the role:
As our Senior Product Manager – Capital (Asset Finance & Equipment Line), you will lead the end-to-end strategy, performance, and ongoing development of our capital products. You’ll balance commercial goals with customer impact, ensuring strong product-market fit, sustainable growth, and seamless operations. Working cross-functionally with Sales, Credit, Risk, Tech, Design, and Leadership teams, you will play a key role in scaling our products and delivering smarter funding solutions to SMEs.

What you’ll do:

• Own and drive the product roadmap for Asset Finance and Equipment Line, ensuring initiatives align with Shift’s growth strategy

• Take accountability for product performance across financial, operational, and customer metrics

• Identify opportunities to optimize pricing, processes, eligibility, segmentation, and lifecycle performance

• Collaborate with Risk, Compliance, and Operations to deliver scalable, compliant, and efficient products

• Work with Design and Tech to create intuitive, engaging experiences that drive product adoption and retention

• Partner closely with Sales and divisional leaders to align product capabilities with market needs

• Keep product documentation, workflows, and policy definitions accurate across systems and teams

• Lead strategic portfolio planning, including investment prioritization and commercial modeling

• Monitor and manage product risks, serving as an escalation point when needed

• Leverage insights from customers, brokers, and channels to continuously evolve and strengthen our offering

What you’ll have:

• 7+ years’ experience in product management within financial services, fintech, lending, or payments

• Strong commercial acumen, including knowledge of unit economics and financial modeling

• Experience with credit policy, risk frameworks, and compliance requirements

• A proven record of leading complex initiatives and influencing senior stakeholders

• Confidence in cross-functional environments (Sales, Credit, Ops, Tech, Legal)

• Strong discipline with documentation and keen attention to detail

• Experience enhancing financial products through innovative technologies, models, or approaches (advantageous)

• Understanding of SME lending and business finance (highly regarded)

• A bias for action, results, and continuous improvement

Key benefits:

• Collaborative teams – a flat structure means everyone can learn from colleagues and senior leaders around the business.

• Be involved – come together with all of your colleagues every 100 days to share the product and technology roadmap and business strategy.

• Flexible working environment – we’re headquartered in North Sydney with state-based workplaces and offer a flexible work policy.

• Family support – industry leading 26 weeks paid parental leave.

• Varied workspaces – our office enables areas for collaboration, brainstorming and socialising as well as focus zones.

• Range of benefits supporting your physical, psychological and financial wellbeing. From a day off on your birthday to excellent end of trip facilities.

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