Growth Marketing Manager.

<div><h4><strong> </strong><span><strong>Skello in a nutshell</strong></span></h4></div><div><p>&nbsp;</p></div><div><p>At Skello, we build the go-to HR solution for planning and managing frontline teams.</p></div><div><p>&nbsp;</p></div><div><p>In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.</p></div><div><p>&nbsp;</p></div><div><p>Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.</p></div><div><p>&nbsp;</p></div><div><p>We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.</p></div><div><p>&nbsp;</p></div><div><p>Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.</p></div><div><p>&nbsp;</p></div><div><h4><span><strong>Skello key figures</strong></span></h4></div><div><p>&nbsp;</p></div><div><p><strong>• 7 Key Sectors</strong></p></div><div><p><strong>• 25,000</strong> businesses currently trust Skello.</p></div><div><p><strong>• 600,000 </strong>employees use Skello daily.</p></div><div><p>•<strong> Over 400 </strong>colleagues make up the Skello team.</p></div><div><p>• <strong>3 European hubs</strong> : Paris, Lille, and Barcelona. <strong>&nbsp;</strong></p></div><div><p>&nbsp;</p></div><div><h4> <span><strong>Our culture </strong>&nbsp;</span></h4></div><div><p>&nbsp;</p></div><div><p>We know that reaching our mission, means living by strong values every single day.&nbsp;</p></div><div><p>&nbsp;</p></div><div><p><strong style="font-size:1em;"></strong><strong> Set the bar higher everyday</strong></p></div><div><p><strong style="font-size:1em;"></strong><strong> Have each other’s back</strong></p></div><div><p><strong style="font-size:1em;"></strong><strong> Imagine tomorrow, start today</strong></p></div><div><p><strong style="font-size:1em;"></strong><strong> Focus on customers first</strong></p></div><div><p><strong style="font-size:1em;"></strong><strong> Take work seriously, not ourselves</strong></p></div><div><p>&nbsp;</p></div><div><p></p></div><div><h4><strong>What you'll do </strong></h4><div><p><span>As our Growth Inbound Manager, you'll join Skello's Go-to-Market &amp; Strategy team and own our inbound performance: generating qualified leads to fuel our growt, in France, Spain, Italy and our next markets.</span></p><p><span><strong id="docs-internal-guid-f2098cc1-7fff-8ef4-5514-c2ec55637942"> Paid acquisition performance</strong></span></p><ul><li><p><span>Own Skello's ads budget and optimize where every euro goes, market by market</span></p></li><li><p><span>Run and optimise our accounts across Meta, Google, TikTok, Linkedin and beyond — audiences, creatives, bidding, landing pages</span></p></li><li><p><span>Conduct A/B tests and steer performance against cost per qualified lead and pipeline generated</span></p></li></ul><p><span><strong id="docs-internal-guid-f2098cc1-7fff-8ef4-5514-c2ec55637942"> New inbound channels</strong></span></p><ul><li><p><span>Test what's emerging — ads inside LLMs, new platforms, new formats — before it becomes standard</span></p></li><li><p><span>Collaborate with Sales and Product teams to identify early trends to bet on</span></p></li><li><p><span>Kill what doesn't work fast, and scale what does</span></p></li></ul><p><span><strong id="docs-internal-guid-f2098cc1-7fff-8ef4-5514-c2ec55637942"> Organic visibility (SEO &amp; GEO)</strong></span></p><ul><li><p><span>Build the roadmap that makes Skello the obvious answer, on search engines and in AI answers</span></p></li><li><p><span>Define and prioritise the SEO work on our website, adapt and create new optimized content — hand in hand with our Product team</span></p></li><li><p><span>Measure what actually moves rankings, traffic and signups</span></p></li></ul><p><span><strong id="docs-internal-guid-f2098cc1-7fff-8ef4-5514-c2ec55637942">️ Content as an acquisition channel</strong></span></p><ul><li><p><span>Partner with local Marketing teams ensure our content strategy is a direct driver of growth and that we have the right capabilities to produce at scale media content people genuinely want to read and watch</span></p></li><li><p><span>Make sure that content ranks and converts, identify and deploy best practices across markets</span></p></li></ul><p><span><strong id="docs-internal-guid-f2098cc1-7fff-8ef4-5514-c2ec55637942"> Automation and Performance</strong></span></p><ul><li><p><span>Set up clean tracking and build comprehensive dashboards the whole company can read</span>&nbsp;</p></li><li><p><span>Collaborate with Ops to architect complex marketing automation workflows that nurture leads, utilizing AI-driven personalization</span></p></li></ul><h4><strong>Who are we looking for </strong></h4><div><ul><li><p><span>3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.</span></p></li><li><p><span>Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)</span></p></li><li><p><span>Strong analytical mindset with a deep understanding of conversion funnels and attribution</span></p></li><li><p><span>You use AI deeply in your work, not as a toy, but as a productivity lever</span></p></li><li><p><span>You thrive in fast-paced, high-expectation environments where ownership and initiative are key</span></p></li><li><p><span>Fluent in French and in English (Italian or Spanish is a plus)</span></p></li></ul></div><h3>&nbsp;</h3><h4><strong>What does this role bring to you </strong></h4><ul><li><p><span>A central position in Skello’s European growth strategy</span></p></li></ul><ul><li><p><span>The opportunity to lead one of the most strategic growth pillars of the company</span></p></li></ul><ul><li><p><span>Access to a strong brand, great data, and cross-functional collaboration</span></p></li></ul><ul><li><p><span>Real autonomy, high standards, and tangible impact</span></p></li></ul><div><h4><strong><br></strong><span><strong id="docs-internal-guid-faf48607-7fff-5562-daab-24602f579786">What awaits you if your profile is selected </strong></span><strong></strong></h4><ol><li><p><span>Qualification (45 min): Interview with the Talent Acquisition team</span></p></li><li><p><span>Manager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP Marketing</span></p></li><li><p><span>Case study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.</span></p></li></ol><p></p></div></div></div><div><h4><span><strong>What we offer </strong></span></h4><p> Compensation package : between 50-70k€</p></div><div><p>️ Swile restaurant vouchers: 55% of your daily meals covered by Skello.</p><p>️‍️ Group sports classes: To start the week off right, we meet up on Monday evenings.</p><p>️ RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.</p><p> Top-notch onboarding: a comprehensive program right from your first week.</p><p> Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.</p><p> Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.</p><p> Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.</p></div>