Product Marketing Associate

We’re seeking a Product Marketing Associate to drive positioning, launches, and go-to-market execution for Weave’s product portfolio, including our core platform and agentic AI solution TrueLark. This leader will play a critical role in connecting customer insights with product positioning, ensuring that our solutions are clearly differentiated, well-understood, and effectively adopted by SMB and mid-market healthcare providers. You will partner closely with Product, Sales, Customer Experience, Enablement, and Marketing to define our product narratives, establish competitive positioning, and enable our go-to-market teams with compelling content and messaging. This role requires a blend of strategic thinking, storytelling, market research, project management, and hands-on execution.

• This is a hybrid position (3 days in-office) and is based in Lehi, Utah.

• Reports to: Product Marketing Lead

What You Will Own

The duties and responsibilities of the role.

• Product Positioning & Messaging: Help define and refine Weave’s product positioning, value propositions, and messaging for current and future offerings.

• Monthly Product Launch and Enablement Updates: Own the end-to-end coordination of our monthly launch and enablement process, including enablement and training materials, communications content, and ensuring alignment across marketing, sales, customer success, and partners.

• Market & Competitive Intelligence: Conduct ongoing research into customer needs, industry trends, and competitor positioning to inform product roadmap and marketing strategies.

• Sales Enablement: In partnership with our Sales Enablement Team, build and deliver sales enablement assets, training, videos, case studies, and tools that empower our Sales and Partner teams to articulate value and close deals.

• Customer Insights & Advocacy: Leverage our database of contacts to facilitate customer interviews, help synthesize socialize customer insights for the entire company, and represent Go-to-Market teams on company-wide voice of the customer initiatives to tell compelling customer stories and translate feedback into product narratives.

• Cross-functional Leadership: Act as the bridge between Product Management and Go-to-Market teams, ensuring consistent messaging and seamless execution.

What You Will Need to Accomplish the Job

The minimum qualifications for the role - education, experience, certifications, skills.

• 2+ years of experience in product marketing, market research, marketing, consulting, business operations, project management or a similar role

• Comfort working with modern tools, including AI-assisted workflows.

• Strong analytical and research skills with the ability to synthesize insights into clear takeaways.

• Demonstrated creativity and attention to detail across written and visual work.

• Strong collaboration skills and ability to manage cross-functional partners and multiple stakeholders

• Strong organizational and time management skills.

• Excellent written and verbal communication skills, with an emphasis on public speaking, persuasive communications and the ability to simplify complex concepts into compelling narratives..

• Eagerness to learn in a fast-growth environment.

What Will Make Us Love You

Preferred qualifications - including personality traits and soft skills.

• Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.

• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.

• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.

• Bias for action and a strategic mindset. We want people who have the ability to take a complex problem, see the forest through the tress, and then drive to a sustainable solution.

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.