Northbeam is a marketing intelligence platform that provides eCommerce brands with multi-touch attribution, media mix modeling, and creative analytics capabilities. The company uses machine learning-based attribution modeling to help businesses accurately track ad spend across multiple channels, understand customer journeys, and optimize budget allocation for profitable growth. Northbeam serves enterprise-level clients and has tracked over $25 billion in ad spend across 2.1 trillion impressions.

Products & services

Multi-Touch Attribution A marketing measurement product that uses first-party data to connect customer touchpoints with revenue across channels, campaigns, ads, and the customer journey.
Media Mix Modeling+ A media mix modeling product for forecasting revenue, evaluating marketing incrementality, and creating budget scenarios across measurable and difficult-to-measure channels.
Incrementality An automated lift-testing product that measures the additional revenue or conversions caused by marketing activity beyond what would have occurred without the campaign.
Northbeam Apex An ad-platform integration that sends Northbeam’s first-party performance data to advertising algorithms to support campaign optimization and improve ROAS and customer acquisition efficiency.
Clicks + Deterministic Views A view-through attribution model that combines click and impression data to measure revenue associated with video, awareness, reach, and other non-click interactions.
Marketing Strategy and Measurement Support Professional support for using Northbeam to analyze marketing performance, plan media strategy, interpret measurement results, and optimize growth decisions.

Leadership

Austin Harrison Chief Executive Officer and Founder
Dan Huang Co-Founder & Chief Technology Officer
David Swenton VP, Finance & Business Operations
Grant Margerum Founder

Seniority mix

Entry & junior 0%
Mid-level 36%
Senior 29%
Lead & principal 36%
Manager & above 0%

Based on 14 open roles

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