Integrated Marketing Specialist

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

As a member of the Strategic Partnerships group within the NBCUniversal Philadelphia Sales organization, you would be joining a small, high-impact team dedicated to driving ROI-focused strategy and accelerating business growth. Working closely under the direction of the Director of Strategic Partnerships, you would help support sales growth by developing compelling, creative content and delivering strategic presentations that resonate with clients and advance their business objectives. In this role, you would also serve as a central point of coordination, acting as a liaison between internal teams—including Local and National Sales, Marketing, Digital, News, and Ad Operations—and external partners such as clients and agencies, ensuring alignment, seamless collaboration, and successful execution across all initiatives.

Key Responsibilities: 

• Campaign Management: Communicate, implement, and coordinate traditional and non-traditional marketing campaigns to support all sales efforts. 
• Pitch Development: Write and deliver customized pitch ideas and presentations to both internal and external audiences 
• Asset Delivery: Collaborate with news/sports producers, graphics, and digital teams to ensure the prompt delivery of marketing assets that align with brand and strategic goals 
• Digital & Social Strategy: Utilize digital expertise to implement sales and marketing plans across various platforms, including creating and launching paid social media campaigns 
• Performance Tracking: Monitor and track the effectiveness of advertising campaigns to ensure client ROI 
• Event & Field Production: Organize and coordinate on-site client production shoots and event activations 

Qualifications

Basic Requirements: 

• BA/BS Degree 
• Strong interpersonal skills, a self-starter mentality, and the ability to work with minimal supervision 
• Ability to prioritize multiple tasks in a fast-paced environment with high attention to detail and quality 
• Proficiency in Microsoft Office Suite (PowerPoint, Excel), Canva, and Adobe Photoshop 
• Ability to work across NBC10, Telemundo 62, and NBC Sports Philadelphia products to support cross-selling efforts 
• Must have a current driver’s license and access to a car for on-site needs 
• Fluency in the Spanish language is a plus 

Desired Characteristics: 

• Experience: Minimum 2 years of experience in an administrative or coordinator capacity 
• Sports Knowledge: Knowledge or expertise regarding local Philadelphia sports teams is a significant plus 
• Research Skills: Basic understanding of media research 

Work Schedule & Compensation: 

• Work Arrangement: Hybrid (minimum of four days per week in the Philadelphia office; one day remote) 
• Benefits: Company-sponsored benefits including medical, dental, vision, 401(k), paid time off, and tuition reimbursement 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].