- Spotify
- New York, NY, NY
- Full-Time
- 1 week ago
- $95,000 - $135,000
Manager, Growth Creative Strategy & Optimization – Markets & Subscribers: our view in 3 lines...
- The Role: Lead creative strategy and optimization for paid social, Google, CTV and lifecycle marketing to drive conversion and growth for subscriber and market initiatives.
- The Person: Lead end-to-end development of creative for paid and lifecycle channels, build and maintain creative review and testing frameworks, analyze performance metrics to inform briefs and roadmaps, and implement automation and AI tools across creative workflows.
- Requirements: Experience with performance creative, growth marketing or creative strategy, platform-specific creative specs and best practices for Meta TikTok Snapchat and Google, creative automation or DCO platforms, and working with creative performance metrics is required.
Job Description
We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.
Spotify is looking for a Manager, Growth Creative Strategy & Optimization to own the full creative process across performance and lifecycle marketing. This is a senior individual contributor role — you’ll be the creative center of gravity for both the Performance Marketing team (off-platform paid acquisition channels) and the Lifecycle Marketing team (on-platform organic acquisition channels). The ideal person for this role has a strong background in DR creative, is fluent in creative testing and optimization, and can manage end-to-end creative production while translating data into actionable creative strategies.
