- Goldfish Swim School Franchising
- Troy,
- Full-Time
- 88 days ago
Marketing Consultant.
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Marketing Consultant: our view in 3 lines...
- The Role:Supports franchise schools in a territory by sharing brand marketing strategy and helping locations create and execute local marketing plans.
- The Person:Serve as the primary franchise marketing contact for an assigned territory by onboarding locations, training franchisees, monitoring KPIs and social media, and coordinating local partnerships and brand standards compliance.
- Requirements:BA in Marketing, Public Relations, Communications, or related field, minimum 3+ years marketing experience, experience with a Mac-based environment and G Suite, and willingness to travel up to 15% of the time.
About the role
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing
plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS
locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
Duties and Responsibilities:
● Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
● Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
● Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
● Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
● Onboard, train, and monitor all franchisee social media channels in designated territory; auditing post frequency and
ensuring brand standards while helping to drive engagement.
● Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their
understanding of processes and programs and use of brand-approved materials.
● Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being
consistently met.
● Assist with team projects as needed.
Requirements:
● BA in Marketing, Public Relations, Communications, or related field
● Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
● Willing to travel up to 15% of the time
● Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
● Proven track record in local marketing strategy and execution
● Independent thinker with teamwork mentality and impeccable follow-through
● Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
● Excellent written and verbal communication skills
● Strong project management, problem-solving & organizational skills
● Experience with a Mac-based environment and G Suite preferred
Flexible work from home options available.

