What You'll Do

Lead Organizational Growth:

• Develop and execute strategic marketing and growth initiatives.
• Drive census growth, referral growth, and brand awareness across multiple clinic locations.
• Forecast enrollment and support expansion into new markets.
• Establish KPIs and measure marketing performance through data and analytics.

Elevate the AB Spectrum Brand:

• Champion and protect the AB Spectrum and ReggioABA brands.
• Oversee public relations, executive communications, and media outreach.
• Ensure consistent messaging across all digital and print platforms.

Drive Digital Marketing:

• Lead SEO, website optimization, Google Ads, social media, email marketing, and lead generation strategies.
• Improve conversion rates from inquiry to enrollment.
• Evaluate emerging marketing technologies and automation tools.

Build Community Partnerships:

• Strengthen relationships with physicians, schools, hospitals, universities, and community organizations.
• Develop referral growth strategies and community outreach initiatives.
• Coordinate grand openings, networking events, and community engagement opportunities.

Lead a High-Performing Team:

You'll build and mentor a collaborative marketing department while managing:

• Marketing & Communications
• Social Media & Content
• Community Outreach
• Creative Partners
• Website & SEO Vendors
• Photographers & Videographers

What Success Looks Like

Your impact will be measured by meaningful business outcomes, including:

• Client Census Growth
• Referral Growth
• Assessment Volume
• Client Starts
• Marketing ROI
• Lead Generation
• Conversion Rates
• Brand Awareness
• Successful New Clinic Launches
• Community Engagement

What You Bring

Required Qualifications

• 7+ years of progressive marketing leadership experience
• Proven success leading multi-channel marketing campaigns
• Strong expertise in digital marketing, SEO, paid advertising, and lead generation
• Experience managing teams, agencies, and creative partners
• Excellent communication, project management, and organizational skills
• Data-driven mindset with experience using analytics to drive decision-making
• Experience in healthcare, behavioral health, or another multi-location service organization preferred
• Experience with physician outreach, referral development, and community partnerships preferred
• Passion for innovation, growth, and mission-driven work

Why You'll Love Working Here

At AB Spectrum, you'll find more than a career—you'll find a team committed to making a lasting impact.

We Offer

• Competitive salary: $80,000–$90,000
• Hybrid work flexibility
• Comprehensive medical, dental, and vision benefits
• 401(k)
• Generous paid time off and paid holidays
• Professional development opportunities
• Collaborative executive leadership team
• The opportunity to build and lead a growing department
• The chance to help shape one of the fastest-growing autism service organizations in the region

Why AB Spectrum?

We're not just growing—we're innovating.

• Recognized as a Top Workplace
• The only provider of ReggioABA in the region
• Launching IRB-approved clinical research to evaluate our innovative treatment model
• Expanding throughout the St. Louis region and beyond
• ️ A culture built on kindness, collaboration, and continuous improvement

If you're excited about building brands, creating meaningful connections, and driving measurable growth that changes lives, we'd love to hear from you.