- UL Solutions
- Northbrook, IL
- Full-Time
- 60 days ago
- $130,000 – $150,000
Senior Product Marketing Specialist.
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Senior Product Marketing Specialist: our view in 3 lines...
- The Role:This role is for a senior product marketing specialist focused on global product marketing, demand generation, and campaign performance.
- The Person:The person will run product marketing campaigns, track and optimize performance, maintain marketing automation and CRM workflows, support research, and work with sales, product, and business teams.
- Requirements:The role requires Workfront, digital, paid media, email, content marketing, events, webinars, SEO, ABM, marketing automation, CRM, and PowerBI.
About the role
- Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.
- Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
- Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
- Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
- Understand competitive landscape and drive demand.
- Executes client acquisition and cross-selling strategies to grow pipeline and sales.
- Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
- Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
- Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
- Partners with sales and business managers to foster a continuous feedback loop.
- Communicates regularly with stakeholders on marketing campaign performance.
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Contributes to business success by performing other tasks as required.
- Uses UL-approved AI tools to perform marketing tasks efficiently.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
