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Potentia Human Resources Inc. VERIFIED EMPLOYER

Marketing and Communications Coordinator.

Digital Marketing & Strategy Full-Time

Marketing and Communications Coordinator: our view in 3 lines...

  • The Role:A communications and marketing coordinator is needed to help a community foundation build its communications strategy, brand, and donor engagement.
  • The Person:The person will develop communications and marketing strategy, create content across multiple platforms, manage the website and social media, run email and digital campaigns, and coordinate branding, media relations, events, and fundraising support.
  • Requirements:The ideal candidate has 3-5 years of communications and marketing experience, strong graphic design skills using Adobe Creative Suite, WordPress, Mailchimp, Canva, Google Analytics, SEO, and marketing analytics.

About the role

Help Tell the Stories That Strengthen Our Community


Potentia Human Resources is proud to be recruiting on
behalf of the Central Okanagan Foundation for a
Communications &
Marketing Coordinator.

Since 1979, the Central Okanagan Foundation (COF) has
been connecting people who care with causes that matter, helping build stronger
communities through philanthropy, granting, scholarships, and community
leadership. As one of Canada's community foundations, the COF works alongside
donors, charities, businesses, governments, and community partners to invest in
initiatives that create lasting impact across the Central Okanagan.

Known for
its collaborative culture and commitment to making a meaningful difference, the
COF is entering an exciting new chapter of growth and innovation. To support
this vision, they are seeking a creative, strategic, and passionate
Communications
& Marketing Coordinator
to lead and grow their communications and
marketing function.

This newly
created role offers a rare opportunity to build the COF's communications
strategy from the ground up, modernize its brand, strengthen donor engagement,
and share the inspiring stories of the people and organizations making a
difference throughout our community.

If you're an
exceptional storyteller who enjoys combining strategy with hands-on execution
and wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:
As the
COF’s first dedicated Communications & Marketing Coordinator, you'll have
the unique opportunity to build their communications strategy from the ground
up while helping modernize the COF's brand and strengthen community engagement.

 

Reporting
to the Manager, Community Impact & Philanthropy, you'll develop compelling
campaigns that inspire giving, celebrate community impact, increase awareness,
and support fundraising initiatives. From storytelling and digital marketing to
brand development, media relations, and events, you'll play a central role in
shaping how the COF connects with their community.

 

The
COF is looking for someone who thinks beyond creating attractive marketing
materials. They want someone who understands that great marketing inspires
action, builds relationships, and delivers measurable results.

 

Key Responsibilities:

You'll
have the opportunity to:

  • Develop and
    implement the COF's annual communications and marketing strategy

  • Strengthen and
    modernize the COF's brand across all platforms

  • Create
    compelling stories highlighting donor impact, charities, scholarships, and
    community initiatives

  • Write engaging
    content for newsletters, annual reports, website, blogs, donor
    communications, speeches, and media releases

  • Manage and grow
    the COF's website and digital presence

  • Plan and
    execute social media and digital marketing campaigns

  • Develop email
    marketing campaigns and donor communications

  • Design
    brochures, reports, presentations, advertisements, and promotional
    materials

  • Produce
    photography, video, and visual storytelling content for events and
    campaigns

  • Build
    relationships with local media and coordinate public relations
    opportunities

  • Support
    fundraising initiatives including Giving Tuesday, year-end campaigns, and
    donor stewardship

  • Coordinate
    marketing for COF events and community initiatives

  • Monitor
    marketing analytics and campaign performance to drive continuous
    improvement

  • Maintain
    editorial calendars, digital assets, and brand standards

  • Collaborate
    closely with leadership, philanthropy, grants, and community partners to
    communicate the COF's impact

Requirements

You
are a creative professional who enjoys balancing big-picture strategy with
day-to-day execution.

 

What You Will Bring:

  • Diploma or
    Degree in Communications, Marketing, Public Relations, Journalism, Graphic
    Design, Digital Media, Business Communications, or a related field
    (equivalent experience will also be considered)

  • 3-5 years of
    communications and marketing experience

  • Exceptional
    writing, editing, and storytelling abilities

  • Experience
    creating content across multiple platforms

  • Strong graphic
    design skills using Adobe Creative Suite (InDesign, Photoshop,
    Illustrator)

  • Experience
    managing websites, social media, and digital marketing campaigns

  • Knowledge of
    WordPress or similar CMS platforms

  • Experience with
    email marketing platforms such as Mailchimp

  • Familiarity
    with Canva, Google Analytics, SEO, and marketing analytics

  • Strong
    organizational and project management skills

  • Ability to
    manage multiple projects and competing priorities

  • Confidence
    working independently while collaborating with a supportive team

  • A portfolio
    showcasing your writing, design, and marketing work

 

Assets
include:

  • Non-profit or
    charitable sector experience

  • Photography and
    videography experience

  • Fundraising or
    donor communications experience

  • Experience with
    AI-assisted marketing tools

  • CRM experience
    such as Foundant or similar platforms

 
You're Someone Who:

  • Is an
    exceptional storyteller who connects people emotionally through meaningful
    content

  • Thinks
    strategically while rolling up your sleeves to execute great work

  • Loves building
    new ideas, systems, and processes

  • Understands how
    marketing drives awareness, engagement, and fundraising outcomes

  • Brings fresh
    ideas and challenges traditional thinking

  • Is curious,
    creative, and always looking for innovative approaches

  • Enjoys
    collaborating while also being self-directed and proactive

  • Is highly
    organized and accountable

  • Thrives in a
    purpose-driven organization where your work has real community impact

Benefits

When
you join our team, you'll enjoy:

  • Competitive
    salary of $60,000-$72,000, based on experience

  • Comprehensive
    benefits package

  • RRSP matching
    program

  • Office closure
    during the Christmas holidays

  • Professional
    development support

  • Flexible hybrid
    work environment

  • Choice of Mac
    or PC technology

  • A collaborative
    leadership team that values creativity and innovation

  • The opportunity
    to build a brand-new marketing function from the ground up

  • Meaningful work
    that helps strengthen communities throughout the Central Okanagan

 

Ready to make an impact?

If
you're excited by the opportunity to build something meaningful, elevate a
respected community organization, and help inspire generosity through
exceptional storytelling and marketing, we'd love to hear from you.

 

Please
submit your resume, cover letter, and a portfolio showcasing your
communications, writing, design, and marketing work.

 

Join
us in helping create a stronger, more vibrant Central Okanagan; one story, one
donor, and one community initiative at a time.

Published July 22, 2026
Location Kelowna Central, Canada
Job Type Full-Time