- Cummins
- Shoreview, MN
- Full-Time
- 52 days ago
- $91,200 – $136,800
Senior Marketing Specialist.
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Senior Marketing Specialist: our view in 3 lines...
- The Role:This role is for a senior marketing specialist focused on distributed power in the Americas and is suited to someone with experience in marketing strategy and market analysis.
- The Person:The person will shape marketing strategy, develop data-driven marketing plans, coordinate project timelines and deliverables, support product launches, and mentor less experienced marketing professionals.
- Requirements:The role calls for market research, pricing analysis, targeted marketing communication plans, Voice of the Customer insights, and customer satisfaction data.
About the role
We are looking for a talented Senior Marketing Specialist to join our Americas Distributed Power Marketing team, for our Cummins Inc. facility in Shoreview, MN.
This role will help shape segment strategy, market outlooks, product roadmap inputs, channel evolution, and commercial execution priorities for Distributed Power in the Americas.
In this role, you will make an impact in the following ways:
- Support the execution of marketing strategy for a defined product line or geography by aligning deliverables to global brand objectives and business goals.
- Lead the development of data-driven marketing plans through market research, pricing analysis, and actionable insights for leadership decision-making.
- Partner with marketing leaders to create and refine targeted marketing communication plans that effectively engage key audiences.
- Drive project execution by coordinating timelines, tracking deliverables, and ensuring clear communication of progress and outcomes to stakeholders.
- Collaborate across global, cross-functional, and multi-cultural teams to successfully deliver marketing initiatives and exceed performance expectations.
- Represent Marketing on Value Package Introduction teams, contributing strategic input to support successful product launches.
- Integrate Voice of the Customer insights and customer satisfaction data into marketing strategies to enhance customer experience and market relevance.
- Mentor and support the development of less experienced marketing professionals while contributing to continuous improvement initiatives within the function.
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
