- Collectly
- San Francisco, CA
- Full-Time
- 53 days ago
- $250,000 – $500,000
Head of Marketing.
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Head of Marketing: our view in 3 lines...
- The Role:This is a head of marketing role for someone who can build a go-to-market marketing function for an AI healthcare billing startup.
- The Person:The person will own marketing end to end, build the AI demand engine, turn customer proof into content, and rebuild the GTM stack as needed.
- Requirements:The ideal candidate has owned demand gen at a vertical B2B SaaS/AI startup through a growth phase and uses Clay, Apollo, Claude Code, OpenClaw, custom prompts and agents as a daily habit.
About the role
Collectly (YC W17) builds AI agents for healthcare billing — they verify insurance benefits, estimate what patients will owe, run post-visit billing, and answer patient billing calls and texts 24/7 (that's Billie, our AI agent). 3,000+ healthcare facilities run on us, with 25+ EHR/PM integrations. Our published results: 2–3× more patient payments collected, 12.6-day average days-to-collect, 66% lower cost to collect, 95% patient CSAT, $1B+ in patient revenue managed.
I'm Levon, co-founder and CEO. Marketing is the least-built part of our GTM today — and that's the opportunity. You'll report directly to me, own the function end to end, and build it the way a modern company should: AI-native from day one, not a traditional playbook with AI sprinkled on top.
What you'll actually do
- Own marketing end to end — strategy, positioning, demand generation, and the pipeline it produces.
- Build the AI demand engine: agents that research accounts, score them on intent signals, and launch personalized ABM plays against our ICP of medical groups and specialty practices — built by you, not bought from an agency.
- Turn customer proof into content that sells: case studies, comparison pages, and the "old way vs. Collectly" story — fixed-cadence statement reminders and portal logins patients ignore, versus a text that opens the actual bill.
- Inherit a working GTM stack and rebuild it as you see fit. Healthcare experience is not required — we'll teach you the domain.
You're probably a fit if you've owned demand gen at a vertical B2B SaaS/AI startup through a growth phase, and you build AI workflows yourself — Clay, Apollo, Claude Code, OpenClaw, custom prompts and agents — as a daily habit, not a slide. You're probably not a fit if your plan starts with hiring an agency and scaling paid spend, or if you want to run a large team from day one: this starts hands-on, in our San Francisco office.
Our interview process is designed to be fast, collaborative, and practical, with four stages:
1. Founder Interview
Your first conversation will be with our founder to discuss your background, what you're looking for, and how you think about building and solving problems. This is also an opportunity for you to learn more about our vision, culture, and what we're building.
2. GTM Team Interview
Next, you'll meet with members of our broader go-to-market team. We'll dive deeper into your experience, how you collaborate across functions, and how you approach real-world challenges relevant to the role.
3. Final Presentation and AI Agent/Prompt Exercise
For the final interview, you'll complete a practical exercise that includes a presentation and an AI agent/prompt design challenge. This helps us understand how you communicate, structure your thinking, and apply your skills to problems similar to those you'll work on every day.
4. Offer
If there's a strong mutual fit, we'll move quickly to extend an offer and discuss the details, answer any remaining questions, and hopefully welcome you to the team.
Collectly is a fast growing and profitable healthcare tech startup that leverages proprietary interfaces with electronic health record systems to improve the patient financial experience. Over 300,000 patients are engaged daily across thousands of medical practices in the US to accelerate and increase patient cash flow, streamline pre and post-service billing operations, and provide the best patient experience that works for all demographics.

