Demand Generation Manager

We are hiring a Demand Generation Manager to own pipeline creation through webinars, founder-led content, and paid demand experiments.

You will work directly with the CEO and sales team to turn real sales conversations and objections into demand, not just content.

This is a hands-on role. You will plan, execute, test, measure, and improve.

Webinars and Virtual Events (Core Responsibility)

• Plan and execute 2–4 webinars per month (You'll need to be on Camera!)

• Collaborate with the CEO on topics aligned with real buyer pain

• Coordinate speakers, guests, and internal team members

• Build and manage landing pages and registrations

• Own promotion, attendance, follow-up, and post-event reporting

• Repurpose webinars into sales and content assets

Demand Distribution and Social

• Own the LatamCent LinkedIn company page

• Support founder-led LinkedIn content through drafts and repurposing

• Build a consistent content cadence tied to sales objections and hiring pain points

• Focus on clarity and consistency over viral content

Paid Demand Experiments

• Run retargeting campaigns for website visitors and webinar registrants

• Test Google Search campaigns with clear hypotheses

• Manage small budgets responsibly

• Track and report spend, leads, and cost per lead

• Shut down experiments that do not work and explain why

Sales Alignment

• Join sales calls regularly to understand objections and buyer language

• Translate sales insights into webinars, ads, and content

• Work closely with SDRs and AEs to support pipeline creation

What We Are Looking For

• 3–6 years of B2B demand generation experience

• Proven experience running webinars end-to-end

• Comfortable representing the company on camera during live webinars and virtual events, including hosting or moderating sessions.

• Experience marketing to founders, executives, or senior operators

• Strong execution and project management skills

• Comfortable working directly with a CEO

• Data-driven and honest about results

• Fluent English, written and spoken (C2 strongly preferred)

Tools You Should Be Comfortable With

• HubSpot or similar CRM

• Landing page tools (WordPress, Webflow, or similar)

• LinkedIn organic and paid basics

• Google Ads (search and retargeting)

• Basic analytics and reporting

What Success Looks Like in the First 90 Days

• Consistent webinar cadence

• Clear ownership of demand generation activities

• Growing number of qualified leads

• Sales actively using marketing assets

• Clear learnings from paid and organic experiments

Why This Role Is Different

• Direct access to the CEO

• Clear ownership and accountability

• No fluff, no brand theater

• Real impact on pipeline and revenue

• Opportunity to grow into a senior growth role as the company scales