Shift is a fintech company providing credit and payment platforms to Australian SMEs, enabling them to manage cashflow, purchase assets, streamline trade terms, and access funds on demand. Originally founded as GetCapital in 2014 and rebranded to Shift in 2021, it offers products like overdrafts, equipment finance, and trade credit. It positions itself as one of Australia's fastest-growing technology companies serving established businesses with $1m-$10m annual revenue.