- Exclaimer
- London, Greater London
- 34 days ago
Head of Digital.
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Head of Digital: our view in 3 lines...
- The Role:This role leads digital marketing for a global B2B SaaS company, with responsibility for performance, email, website, and ABM channels.
- The Person:The person will set digital marketing strategy, manage paid media, email, website, and ABM programs, lead a team of channel specialists, and report performance to senior leadership.
- Requirements:The ideal candidate has 8+ years in digital marketing, at least 3 years in a leadership role, and experience with HubSpot, Salesforce, 6sense/Demandbase, and Google Analytics.
About the role
When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.
Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.
We’re officially Great Place To Work Certified
Exclaimer has been recognised by Great Place To Work for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work UK | Great Place To Work USA
About the opportunity
What You'll Do
Performance Marketing
- Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
- Manage budget allocation and ROI across channels
- Build testing frameworks to continuously improve CAC and conversion rates
- Build and manage a full funnel strategy across all channels
- Manage agency relationships
Email Marketing
- Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
- Drive segmentation, personalization, and automation strategy
- Partner with product marketing on messaging and campaign calendars
- Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones
Website
- Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
- Drive continuous testing and optimization of conversion paths
- Ensure the site supports campaigns, product launches, and regional needs
ABM
- Build and scale account-based marketing programs targeting key accounts and segments
- Align closely with sales on target account lists, messaging, and engagement strategy
- Measure and report on ABM program impact on pipeline and revenue
Leadership
- Build, manage, and develop a team of channel specialists
- Set the digital marketing strategy and roadmap in line with company growth goals
- Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes
What We're Looking For
- 8+ years in digital marketing, with at least 3 years in a leadership role
- Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
- Direct experience building or scaling an ABM program
- Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
- Experience managing budgets and external agencies/vendors
- A track record of building and leading high performing teams
- Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks
Nice to Have
- Experience in a fast growing SaaS or email/productivity software company
- Experience marketing to IT and technical buyer personas
At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.
At Exclaimer, inclusion is more than a policy - it’s part of who we are.
We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.
