- Vesync
- Tustin, CA
- Full-Time
- 40 days ago
- $125,000
Lifecycle Marketing Manager.
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Lifecycle Marketing Manager: our view in 3 lines...
- The Role:This role is for an experienced lifecycle marketing manager focused on email, SMS, segmentation, personalization, loyalty, and retention for a consumer e-commerce business.
- The Person:The person will audit email and SMS programs, build lifecycle flows, develop segmentation and personalization, design loyalty strategy, and track retention performance.
- Requirements:The ideal candidate has 7+ years in lifecycle, retention, or CRM marketing, hands-on CDP experience, deep ESP experience, and familiarity with Shopify Plus.
About the role
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle marketing strategy across email, SMS, retention, and loyalty. This role will focus on improving segmentation, personalization, and customer engagement, growing our first-party audience, and leading the development of our North America loyalty strategy in partnership with Global and cross-functional teams.