- Elfbeauty
- Oakland, CA
- Full-Time
- 60 days ago
AI Product Owner, Agentic Commerce.
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AI Product Owner, Agentic Commerce: our view in 3 lines...
- The Role:This role is for a product owner focused on agent-driven shopping and AI-enabled commerce for a beauty brand.
- The Person:The person will own the roadmap for agentic commerce, work with AEO and GEO teams, and partner with Connected Commerce and CRM teams on agentic discovery, checkout, and personalized journeys.
- Requirements:The role calls for AI, commerce, AEO, GEO, ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude, Connected Commerce, and CRM.
About the role
We're hiring an AI Product Owner, Agentic Commerce to grow e.l.f.'s presence and performance across emerging agent-driven shopping channels — from AI assistants and answer engines to conversational and agentic checkout experiences.
This is a hands-on product role at the intersection of AI, commerce, and discoverability. You'll own the roadmap for how e.l.f. shows up, gets cited, and converts inside an ecosystem where shoppers discover, decide, and transact with the help of AI.
You'll work closely with our AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) team to increase e.l.f.'s visibility, share-of-answer, and citations across generative search and AI assistants (ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude). You'll also partner with our Connected Commerce and CRM teams, acting as their go-to product partner for their Agentic needs — from wiring agentic discovery into our commerce stack to enabling agent-friendly offers, checkout, and personalized journeys.
This is a builder role for someone who lives at the seam between AI, search, and commerce.

