Definity Insurance Company is a leading Canadian property and casualty insurer offering personal, commercial, farm, and pet insurance products through brands like Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Underwritten primarily by Definity, these products are distributed via brokers and direct online channels. It holds a prominent market position as one of Canada's top P&C insurers with roots tracing back to 1871.

Products & services

Personal Property and Auto Insurance Insurance coverage for individuals' homes and vehicles, providing financial protection against damage or loss.
Commercial Insurance Insurance solutions tailored for businesses, including risk management and coverage for commercial operations.
Individually Rated Commercial Auto Insurance (IRCA) Commercial auto insurance policies with individualized pricing based on specific risk factors for each vehicle or driver.
Small and Medium Enterprise (SME) Insurance Insurance products designed to meet the needs of small and medium-sized businesses, covering various operational risks.
Pet Insurance Insurance coverage for pets, protecting against veterinary expenses and related risks.

Leadership

Rowan Saunders President & CEO
Elizabeth DelBianco Corporate Director, Chair of Human Resources and Compensation Committee

Seniority mix

Entry & junior 25%
Mid-level 8%
Senior 42%
Lead & principal 8%
Manager & above 17%

Based on 12 open roles

Where they hire

Toronto, ON 58%
Waterloo, IA 33%
Mississauga, ON 8%

Based on 12 roles with a listed city

Brands & subsidiaries

McDougall Insurance & Financial

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