Marketing Operations Specialist

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.

About the Marketing Operations Specialist Role...

We’re looking for a Marketing Operations Specialist to join our high-performing Marketing team. This role is ideal for someone who enjoys working with data, solving problems, and supporting marketing teams through smart systems and processes.

You don’t need to know everything on day one — we’ll guide you. What’s important is your curiosity, initiative, and analytical mindset. If you enjoy troubleshooting, digging into data, and finding ways to improve how things work, you’ll feel right at home.

What you'll do...

• Marketo Campaign Execution

  • Build, test, and deploy email programs, nurture campaigns, landing pages, forms, and trigger-based workflows

  • Manage and optimise marketing automation workflows

• A/B Testing & Optimisation

  • Plan, execute, and analyse A/B tests for emails, landing pages, and forms

  • Recommend improvements based on performance data and best practices

• Data Management & Quality

  • Maintain database health by ensuring data accuracy, consistency, and completeness

  • Support lead lifecycle management, scoring, and routing

  • Proactively identify and resolve data issues

• Troubleshooting & Problem-Solving

  • Investigate campaign performance issues, workflow breakdowns, and integration errors

  • Research potential solutions and escalate issues when required

• Analytics & Reporting

  • Create and maintain dashboards and reports

  • Analyse campaign performance and share actionable insights with stakeholders

• Cross-Functional Collaboration

  • Partner closely with Marketing, Sales, and RevOps teams

  • Ensure alignment between marketing automation and CRM processes

What we're looking for…

• Experience

  • 1+ years of hands-on experience using Marketo for campaign execution

• Skills

  • Strong analytical and problem-solving skills

  • Comfortable working with large datasets and performing data clean-up

  • Advanced Google Sheets / Excel skills (formulas, pivot tables, lookups)

  • Ability to independently research and find solutions (yes — Googling is a skill we value!)

  • High attention to detail and a methodical approach to work

  • Familiarity with Salesforce or other CRM platforms

• Mindset

  • Curious and quick learner who can grasp new tools and processes quickly

  • Proactive and eager to troubleshoot and identify root causes

  • Team player who can also work independently

Nice to have…

• Experience with additional marketing tools (Google Analytics, attribution platforms, webinar tools, etc.)

• Understanding of B2B marketing and lead lifecycle concepts

Our Perks & Benefits…

- Competitive salary based on your experience

- Equity packages for you to be a part of the SiteMinder journey

- Mental health and well-being initiatives

- Generous parental (including secondary) leave policy

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.