- Reolink
- Singapore,
- 14 days ago
Digital Marketing Manager (E-Commerce Team).
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Digital Marketing Manager (E-Commerce Team): our view in 3 lines...
- The Role:This role is for a digital marketing manager focused on Reolink’s e-commerce channels and official website.
- The Person:The person will own sales planning and target delivery, analyse traffic and conversion data, track competitors, manage pricing and promotions, coordinate campaigns and localisation, and oversee SKU and inventory operations.
- Requirements:The role requires 2-5 years of hands-on experience in a company’s official website or Amazon platform, with familiarity in Website Traffic & Conversion, Google Analytics, A/B testing, CPC and CRO.
About the role
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
- 5 Work Days
- Office Near Tai Seng MRT, Singapore
- Medical & Dental Benefits Provided
- Entitled to Yearly Bonus & Performance Bonus
Qualifications [ Fulfill All 5 Requirements ]
- Bachelor's Degree in any field is preferred for this post.
- Minimum 2-5 Years of hands-on experience in Company's Official Website or Amazon platform.
- Must be familiar with Website Traffic & Conversion, Google Analytics, A/B testing, CPC, CRO.
- Experiences in handling online store, online sales operations and online sales growth duties.
- Proven experience in cross-border e-commerce (B2C or D2C) is an advantage, particularly for the Australia and Europe & US markets.
This Role will mainly focus on handling Reolink Official Website & Amazon platform while leading SG E-Commerce Team.
- Sales planning & target delivery — Own annual, quarterly, monthly and weekly sales plans and action plans; analyse sales performance to diagnose gaps and drive target achievement and growth.
- Performance & user analytics — Use GA4 / FineBI to analyze traffic, conversion rates, pages and user paths, and apply user-behavior tools for deeper insight; turn anomalies and growth opportunities into actionable solutions.
- Market & competitor intelligence — Analyze competitor websites, campaigns and sales performance, and track brand market-share dynamics to mitigate risks and capture opportunities.
- Pricing & promotion strategy — Set discount-rate and promotional-structure strategy in support of sales targets; keep MSRP pricing synchronized per Product Department regulations.
- Campaign, page & localization orchestration — Lead end-to-end campaign planning and page planning to meet campaign, product and marketing requirements; initiate and drive regional localisation campaigns.
- Site risk & optimization — Identify website operational and legal risks plus product-feature anomalies, and drive page and functionality improvements.
- Product, SKU & inventory operations — Plan SKU launches and delistings and streamline the portfolio; adjust category workflows to category planning; oversee shipping, expediting, stocking and inventory ledger accuracy.
- Team leadership & cross-functional collaboration — Audit daily task completion and coordinate team workflow; build onboarding and mentorship plans for new hires; drive company and department learning programmes; partner across departments and take on ad-hoc assignments.