- Raydar
- San Francisco, CA
- Full-Time
- 6 days ago
- $185,000–$205,000 / year
Demand Generation Manager.
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Demand Generation Manager: our view in 3 lines...
- The Role:This role suits a commercial demand generation leader at a software company who combines pipeline ownership with hands-on development of sales software and AI tooling.
- The Person:The person will plan pipeline targets, lead five business development representatives, coordinate demand programs, report on CRM activity, manage program budgets, and build and maintain sales software and AI agents.
- Requirements:The ideal candidate has built go-to-market automations and agents using current AI coding tools, carried a meetings or pipeline quota, and can script and query relational data.
About the role
About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase.
What you'll do
- Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs.
- Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how.
- Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up.
- Study where prospects drop out between early discovery and a trial, and improve the transition to account executives.
- Publish a weekly demand generation report built from CRM stage history that guides team decisions.
- Manage program spend and software vendor budgets, retiring tools that no longer deliver value.
- Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers.
- Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations.
- Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable.
- Define and wire in buying signals, and measure whether they predict meetings.
- Refine how accounts are ranked each quarter using the results of won and lost opportunities.
- Track industry changes in outbound and inbound sales and test promising practices quickly.
Requirements
What we're looking for
- Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day.
- Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business.
Bonus points
- Able to script and query relational data, with familiarity with lead research and contact enrichment platforms.
- Has helped grow a sales or marketing function through several stages of company growth.
Benefits
Compensation and benefits
- Base salary: USD 185,000 to 205,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- Hybrid, with 3 days in-office per week
- Full-time