- Raydar
- San Francisco, CA
- Full-Time
- 6 days ago
- $150,000–$200,000 / year
Growth Marketing Lead.
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Growth Marketing Lead: our view in 3 lines...
- The Role:This role suits a growth marketer focused on attracting and converting audiences for a software company.
- The Person:The person will lead organic search and campaigns, turn community and product-use signals into qualified leads, coordinate the public debut, and work with sales to maintain lead quality.
- Requirements:The ideal candidate has two to five years in growth marketing and hands-on results in search, content or creative campaign work, with developer or technical buyer experience as a bonus.
About the role
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the top-of-funnel marketing work for a software company, building organic reach through search, content, community and high-visibility campaigns. The role turns engagement into qualified leads and works with the sales team to keep lead quality high.
What you'll do
- Shape and run organic search work to increase visitors arriving from unpaid results.
- Develop bold campaigns that mix editorial work, partnerships with creators, launch activity and physical advertising.
- Turn signals from community activity and product use into leads that sales can act on.
- Organize the coming public debut, from preparation through delivery.
- Partner with the sales team so leads move over smoothly and stay high quality.
Requirements
What we're looking for
- Two to five years in growth marketing, ideally with time at a fast-moving startup.
- Hands-on results in search, content or creative campaign work, rather than mainly paid performance marketing.
- Able to shape a loosely defined objective into a plan and deliver it with light direction.
- Able to work on site in San Francisco five days a week.
- Has taken part in a rapid growth phase at an earlier-stage company.
Bonus points
- Marketing experience with developers or technical buyers, or familiarity with growth driven by product use.
- Prior time at a startup during a major growth phase.
- Knowledge of building engagement in open technical communities.
- Background in open source or community-driven go-to-market work.
Benefits
Compensation and benefits
- Base salary: USD 150,000 to 200,000 per year
- Health, dental and vision coverage
Location and work model
- San Francisco, California, United States
- On-site, five days per week in office
- Full-time