Digital Manager, Marketing Social & Loyalty.

About the Role: 

Digital Marketing Manager, Social & Loyalty is an in-office role located in Dallas, Tx 

The Digital Marketing Manager, Social & Loyalty is a critical role on the Digital Marketing team, responsible for leading the strategy, planning, execution, and performance of TGI Fridays’ social media and influencer programs, while supporting loyalty engagement and managing the execution of email and CRM marketing initiatives.

This is a highly hand-on role that combines strategic thinking with day-to-day execution. The position is accountable for developing engaging content, managing marketing calendars, executing campaigns, and driving guest acquisitions, engagement, frequency, and retention through digital channels.

The role works closely with the Director of Digital Marketing to activate loyalty strategies and collaborates cross-functionally with Brand Marketing, Creative, Operations, IT, agency partners, and third-party platforms. The ideal candidate is a creative, organized, and results-driven marketer who is equally comfortable developing social strategies, execution campaigns, managing loyalty communications, and analyzing performance in a fast-paced, franchise-driven restaurant environment.

Preferred Qualifications:

• 5+ years of experience in digital marketing, social media, content marketing, or CRM, preferable within restaurant, hospitality, retail, or consumer-facing brands.
• Demonstrated experience owning social media strategy, content planning, and day-to-day execution across major platforms, including Instagram, TikTok, Facebook, and X.
• Strong creative instincts and hand-on experience developing engaging, platform-native social content, including short-form video, trending formats, and culturally relevant storytelling.
• Proficiency in social media content editing and production tools, with the ability to independently edit video, adapt creative assets, and produce polished, publish-ready content.
• Hands-on experience planning, building, deploying, and optimizing email marketing campaigns within CRM or email marketing platforms.
• Experience managing influencer partnerships, creator campaigns, or influencer marketing programs.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

Responsibilities:

Social Media Strategy & Execution

• · Own the strategy, planning, execution, and performance of TGI Fridays’ social media channels.
• · Develop and manage social media content calendars aligned with brand priorities, promotional initiatives, and cultural moments.
• · Lead day-to-day social media execution, including copywriting, content capture, content editing, content scheduling, publishing, community management, and engagement.
• · Collaborate with Creative Team to brief and develop compelling, platform-native content across organic social channels.
• · Identify and capitalize on emerging trends, cultural conversations, and real-time engagement opportunities.
• · Monitor social media performance and continuously optimize content strategy to improve reach, engagement, traffic, and conversion.

Influencer & Creator Marketing

• · Own the strategy, planning, execution, and performance of the influencer and creator marketing program.
• · Identify, recruit, and manage influencer and creator partnerships aligned with brand objectives and campaign priorities.
• · Lead influencer activations, including outreach, briefing, content coordination, approvals, and relationship management.
• · Manage influencer gifting, restaurant experiences, and promotional collaborations.
• · Track influencer content earned media value, engagement, and campaign performance.

Loyalty Engagement & CRM Management

• · Support the execution and ongoing optimization of the Punchh loyalty program in alignment with the Director of Digital Marketing’s strategic priorities.
• · Manage day-to-day loyalty marketing activities, including promotional campaigns, member communications, and engagement initiatives.
• · Execute audience segmentation and targeted engagement campaigns designed to increase loyalty participation, guest frequency, and retention.
• · Monitor loyalty performance, guest behavior, and offer redemption to identify opportunities for improved engagement and effectiveness.
• · Collaborate with Director of Digital Marketing to implement loyalty offers, rewards, and promotional initiatives.
• · Serve as the primary day-to-day marketing contact for Punchh, coordinating with internal teams and platform partners.

Email Marketing & Campaign Execution

• · Own the email marketing calendar, ensuring alignments with brand priorities, promotional initiatives, and loyalty engagement objectives.
• · Lead the hand-on execution of email campaigns, including copywriting, creative coordination, audience targeting, campaign setup, testing, scheduling, and deployment.
• · Execute segmented and personalized CRM campaigns designed to increase engagement, frequency, and retention.
• · Manage loyalty communications across email, mobile push notifications, and in-app messaging.
• · Monitor campaign performance and recommend improvements to messaging, targeting, and promotional effectiveness.

Measurement & Optimizations

• · Own performance reporting across social media, influencer marketing, email, and CRM channels.
• · Monitor loyalty engagement, mobile app adoption, and campaign effectiveness to support program optimization.
• · Establish and track KPIs to evaluate audience engagement, campaign performance, guest retention, and business impact.
• · Translate performance data into actionable insights and recommendations.

Skills:

• Strategic and execution-focused with strong attention to detail
• Highly organized and comfortable owning initiatives end-to-end.
• Solution-oriented with a proactive mindset.
• Strong communicator with the ability to influence cross-functional partners.
• Data-driven, with the ability to translate insights into action.
• Demonstrates high personal accountability and ownership