HOME Product Management CRM Product Manager
  • Fuku
  • Singapore,
  • Full-Time
  • 4 days ago
F Fuku VERIFIED EMPLOYER

CRM Product Manager.

Product Management Full-Time

CRM Product Manager: our view in 3 lines...

  • The Role:This role is for a product manager who shapes the design of customer relationship management software used by sales teams.
  • The Person:The person will develop and enhance the CRM platform, produce PRDs, user stories, workflows and prototypes, and work with Sales, Engineering and QA teams to deliver features through to release.
  • Requirements:The ideal candidate has a strong understanding of B2B sales processes and experience with CRM, SalesTech, or B2B SaaS products, along with knowledge of Webhooks and CRM data models.

About the role

CRM Product Manager

Salary Range:
- $6000-$8000

Benefits of Joining Us:
- Performance related pay
- Salary increment
- 2% Medical Allowance

Responsibilities:
- Develop and enhance ZingKey’s CRM platform with a strong focus on B2B sales workflows and sales operations.
- Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure.
- Define the relationships and workflows between key CRM objects such as Leads, Accounts, Contacts, Opportunities, and Activities across various sales scenarios.
- Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting, and workflow automation.
- Collaborate directly with customers, Sales, and Implementation teams to understand business sales processes and translate common needs into scalable CRM features.
- Develop customer engagement capabilities across Email, WhatsApp Business, Telephony, and Web Forms, including necessary CRM integrations.
- Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools to help sales teams and managers track performance and make informed decisions.
- Identify and implement practical applications of AI throughout the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups, and AI Sales Assistants.
- Produce Product Requirement Documents (PRDs), user stories, workflows, and prototypes, and work closely with UI/UX, Engineering, and QA teams throughout development, testing, and release.

Requirements:
- Bachelor’s Degree in Computer Science, Information Systems, Business, or a related discipline.
- At least 3 years of relevant experience in CRM, SalesTech, or B2B SaaS products preferred.
- Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management, and Sales Forecasting.
- Ability to understand different sales models, business rules, and operational workflows, and design CRM solutions that are configurable and scalable.
- Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows, and prototypes.
- Comfortable working across customers, Sales, Implementation, UI/UX, Engineering, and QA teams to bring product requirements through to release.

Added Advantage:
- Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, or Freshsales, either in product development or implementation.
- Background in CRM implementation, CRM consulting, Sales Operations, or Revenue Operations (RevOps).
- Experience with B2B SaaS, SalesTech, or MarTech products.
- Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation, and Lead Capture.
- Good understanding of APIs, Webhooks, CRM data models, system integrations, and multi-tenant SaaS environments.
- Experience building AI or agent-based features for CRM, sales automation, or sales intelligence.

Published November 2, 2026
Location Singapore, Singapore
Category Product Management  
Job Type Full-Time