- Raydar
- San Francisco, CA
- Full-Time
- 7 days ago
- $130,000–$190,000
Performance Marketing Specialist.
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Performance Marketing Specialist: our view in 3 lines...
- The Role:This role suits a hands-on marketer who manages paid acquisition campaigns on social and search ad platforms and uses performance data to improve them.
- The Person:The person will build campaign structure and launch paid tests across social and search channels, make budget allocation decisions, set up conversion tracking, and refine campaigns weekly using web analytics and UTM tracking.
- Requirements:The ideal candidate has hands-on experience running end-to-end paid campaigns on major social and search ad platforms, with hands-on skill in conversion tracking setup, event optimization and campaign structure.
About the role
About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Own paid acquisition campaigns on major social and search ad platforms, from campaign structure and launch through budget decisions and ongoing optimization. This is a hands-on role for a marketer who reads performance data closely and improves campaigns on a weekly rhythm, working directly inside the ad platforms every day.
What you'll do
- Build campaign structure and launch paid tests across social and search advertising channels.
- Read campaign data and make budget allocation decisions.
- Set up and maintain conversion tracking and event optimization.
- Review performance regularly and refine campaigns each week.
- Use web analytics and UTM tracking to measure acquisition results.
Requirements
What we're looking for
- 2+ years of hands-on experience running end-to-end paid campaigns on major social and search ad platforms.
- Experience at early-stage consumer or prosumer technology companies.
- Experience marketing product-led or AI-focused software products.
- Hands-on skill with conversion tracking setup, event optimization and campaign structure.
- Comfort with ambiguity and the pace of a startup environment.
Benefits
Compensation and benefits
- Base salary: $130K to $190K
- Equity
Location and work model
- San Francisco, California, United States
- Hybrid, 3 days in-office
- Full-time