Creator.co is an influencer marketing platform that connects brands with creators, enabling discovery, campaign management, and performance tracking through its AI-powered system called London. It offers self-serve tools and managed services for e-commerce, retail, and affiliate marketing, with a marketplace of over 270,000 registered creators. Founded in 2016 in Vancouver, Canada, it originally operated as Shop and Shout before rebranding in 2020 to focus on SMEs and scalable influencer strategies.