Haier Europe is the European division of Haier Group, a leading manufacturer of home appliances including washing machines, refrigerators, air conditioners, and dryers under brands such as Haier, Candy, and Hoover. It operates manufacturing, R&D, and service centers across Europe, with a strategic hub in Brugherio, Italy, focusing on innovation and customer-centric solutions. Recognized as the world's No.1 global major appliances brand for multiple consecutive years by Euromonitor.