Novig operates a peer-to-peer sports prediction market platform that enables users to trade predictions on sports events directly with each other, eliminating traditional sportsbook commissions and house edges. It offers markets on NFL, NBA, MLB, NHL, UFC, and more, with features like player props, parlays, and live trading. Positioned as America's #1 sports prediction market, Novig emphasizes transparency, skill-based trading, and has expanded via a sweepstakes model across 35+ US states while seeking CFTC approval for broader event contracts.