Subscription Growth Marketing Manager

<h4><strong>Location:</strong> London<br><strong>Start date:</strong> Immediate</h4>
<h3><strong>The role:</strong></h3>
<p>As a <strong>Subscription Growth Marketing Manager</strong>, you will play a pivotal role in building AlphaSights platform subscriptions business by owning all activities that drive <strong>top-of-funnel demand</strong> for the AlphaNow subscription product. This role is responsible for increasing qualified traffic to the subscription landing page and converting that traffic into trials.<br>This person will be focused on designing messaging and targeting strategies, running campaigns end-to-end, tracking performance across various channels and personas, and then iterating quickly based on results. <br>We are looking for individuals who thrive in a fast-paced environment, can handle ambiguity, and have a distinct bias for action.</p>
<h3><br>What you’ll do:</h3>
<h4><strong>Demand Generation &amp; Campaign Execution</strong></h4>
<ul>
<li>Build segmented messaging based on role, use case, and prior engagement</li>
<li>Design and execute campaigns targeting prospective subscribers i.e.Former AlphaSights client users, AlphaSights experts</li>
<li>Identify and test channels that will drive top of funnel traffic i.e. organic search, partnerships, agentic tools for prospecting and inbound qualification&nbsp;</li>
</ul>
<h4><strong>Funnel Optimization</strong></h4>
<ul>
<li>Continuously test and improve copy and messaging that introduces product to prospective customers as well as subscription landing page messaging and format</li>
<li>Streamline and automate the user journey from awareness through trial sign-up&nbsp;</li>
</ul>
<h4><strong>Analytics &amp; Reporting</strong></h4>
<ul>
<li>Own funnel metrics from traffic → trial → subscriber</li>
<li>Provide clear weekly insights on what’s working and where investment should shift</li>
<li>Inform leadership decisions around channel prioritization and potential spend<br><br></li>
</ul>
<h3>Who you are:</h3>
<ul>
<li><strong>Highly Driven and Proactive: </strong>Comfortable being the sole executor in the short to medium term. Have had hands-on experience running lifecycle email, SEO, and demand gen campaigns for ~5 years, preferably in a b2b subscription-based role&nbsp;</li>
<li><strong>Effective Communicator: </strong>Strong copy instincts and customer-centric messaging that resonates with our audiences&nbsp;</li>
<li><strong>Organized: </strong>You are able to manage end-to-end processes effectively, prioritizing your time across multiple workstreams running in parallel</li>
<li><strong>Outcome-Focused: </strong>You are motivated by results and take ownership of moving key business metrics, specifically regarding conversion. Always optimizing for learning velocity, not perfection&nbsp;</li>
<li><strong>Client-Obsessed: </strong>You are fascinated by clients and enjoy listening to and empathizing with users to build a true understanding of their needs</li>
</ul>