- Centra Medical Group
- Lynchburg, VA
- Full-Time
- 75 days ago
- $125,700 – $201,100
Corporate Director Communications & Marketing.
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Corporate Director Communications & Marketing: our view in 3 lines...
- The Role:This role leads communications and marketing for a healthcare system, with responsibility for brand, visibility, trust, and stakeholder engagement.
- The Person:The person will oversee internal and external communications, media relations, crisis communication, marketing initiatives, and team leadership across digital and traditional platforms.
- Requirements:The ideal candidate has experience in integrated communications and marketing strategies, media relations, crisis communication, and team leadership.
About the role
The Corporate Director of Communications & Marketing is a strategic, hands-on leader responsible for shaping how the organization communicates, presents and grows in a rapidly evolving environment. The position plays a critical role in enhancing visibility, trust and community within and beyond the healthcare system.
The Corporate Director will advance Centra’s reputation, brand, growth, and stakeholder engagement through integrated communications and marketing strategies. Reporting to the Vice President of Communications, Marketing and Community Relations, this role oversees internal and external communications, media relations, crisis communication, and marketing initiatives across digital and traditional platforms, as well as team leadership. The Corporate Director partners closely with executive leaders, physicians, and operational leaders to ensure clear, consistent messaging that supports Centra’s mission, strategic priorities, employee engagement, patient acquisition, community trust, and organizational performance.

