- Clera
- Vienna,
- Full-Time
- 33 days ago
- €65,000 – €100,000
Content Marketing Manager (German-speaking Market).
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Content Marketing Manager (German-speaking Market): our view in 3 lines...
- The Role:This role is for a German-speaking content marketing professional focused on messaging and content for an AI-powered communication platform.
- The Person:The person will own content marketing strategy and execution, write and manage German copy for web and campaigns, produce ad creative and social content, and improve messaging using A/B testing, user research, and performance data.
- Requirements:The ideal candidate has 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing, with fluent German and English, B2B SaaS experience, A/B testing, user research, performance marketing, and SEO best practices.
About the role
About the Role
This is a high-ownership content marketing role focused entirely on the German-speaking market, sitting at the intersection of brand, growth, and product. You'll define the voice and messaging strategy that helps businesses discover, evaluate, and trust an AI-powered communication platform — and you'll own execution from end to end.
What You'll Do
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Own the content marketing strategy and execution for the German-speaking market.
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Define and maintain brand voice across all stages of the customer journey.
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Write and manage website copy, landing pages, and campaign messaging in German.
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Produce high-converting copy for paid marketing channels including YouTube and Paid Social.
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Script ad creatives tailored to social and video formats.
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Develop and execute organic content strategies across social platforms.
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Collaborate with creators, customers, and influencers to produce authentic, performance-driven content.
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Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.
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Contribute to product positioning and go-to-market messaging strategy.
What We're Looking For
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4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
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Native German speaker with outstanding marketing writing skills; fluent English for internal communication.
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Background in B2B SaaS or a fast-growing software environment.
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Strong grasp of performance marketing principles and conversion-focused copywriting.
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Hands-on experience with A/B testing and data-driven messaging optimisation.
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Experience scripting ad creatives for YouTube and Paid Social channels.
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Proven ability to build and execute organic social content strategies.
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Experience collaborating with creators, customers, and influencers on content production.
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Analytical mindset with a genuine appetite for experimentation.
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Bonus: experience marketing AI products, voice technology, or conducting structured user research; familiarity with SEO best practices.
Compensation & Benefits
Annual salary range: €65,000 – €100,000. Visa sponsorship is not available for this role.
Location
On-site in Vienna, Austria.
