- Clera
- Berlin, BE
- Full-Time
- 29 days ago
- €75,000 – €120,000
Head of Marketing.
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Head of Marketing: our view in 3 lines...
- The Role:This role is for a marketing leader for a technical AI voice product with international expansion plans.
- The Person:The person will own marketing strategy, budget, prioritisation and KPIs, define positioning and storytelling, run growth playbooks across organic and paid channels, lead go-to-market launches, and hire and develop the marketing team.
- Requirements:The ideal candidate has 4+ years in growth or marketing, experience owning a function and managing a meaningful budget, bilingual English and German proficiency, and experience leading go-to-market launches.
About the role
About the Role
We're looking for a Head of Marketing to own and scale our marketing engine end-to-end — from strategy and budget through to hands-on execution. You'll translate a technical AI voice product into compelling positioning, build a repeatable growth motion, and play a central role in driving international expansion into the UK and US markets.
What You'll Do
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Own marketing strategy, budget, prioritisation, and KPIs with full operational responsibility.
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Define positioning, storytelling, and content that make a technical product memorable and conversion-focused.
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Build and run an AI-first growth playbook that scales inbound across organic and paid channels.
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Plan and execute go-to-market launches for new segments and markets, including UK and US expansion.
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Report on pipeline impact and use experiments and data to drive channel decisions.
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Hire and develop a high-performing marketing team as the company scales, while staying hands-on.
What We're Looking For
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4+ years in growth or marketing with a track record of owning the function and managing a meaningful budget, ideally at an early-stage company.
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Proven ability to translate technical products into clear positioning and compelling narratives.
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Strong hands-on experience across organic and paid channels, with a focus on building repeatable playbooks.
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Experience designing and executing AI-driven and automation-led growth strategies.
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Data-driven mindset with experience running experiments and tracking pipeline KPIs.
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Experience building and leading marketing teams while remaining operationally involved.
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Experience leading go-to-market launches for new segments or international markets.
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Fluent in both English and German (bilingual proficiency required).
Compensation & Benefits
Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.
Location
This is a fully on-site role based in Berlin, Germany. Remote work is not available.

