- Crosscountry Consulting
- McLean, VA
- 8 days ago
Senior Marketing Operations Coordinator.
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Senior Marketing Operations Coordinator: our view in 3 lines...
- The Role:A senior marketing operations role focused on systems, reporting, data analysis, and process improvement in a B2B advisory firm.
- The Person:The person will manage marketing platforms, workflows, dashboards, lead assignment, attribution, reporting, budget tracking, ticketed requests, and process improvements across marketing operations.
- Requirements:The role needs prior marketing operations experience, strong project management skills, hands-on experience with marketing automation platforms, advanced proficiency in AI and data analysis, and a bachelor's degree.
About the role
From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today’s challenges and deliver present and future value.
Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.
Position Overview:
We are seeking an experienced Senior Marketing Operations Coordinator to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.
The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.
This is a hybrid role with attendance required 2-3 days a week in our Mclean, VA office.
What You'll Do:
- Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact
- Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices
- Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
- Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team
- Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
- Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
- Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
- Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns
- Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support
- Lead or support strategic team initiatives and research efforts
- Provide other general operations support as needed, including for events, campaigns, and communications
- Stay current on the latest marketing operations best practices and solutions
What You'll Bring:
Benefits Summary
The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.
Equal Employment Opportunity (EEO)
CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.
As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.