Performance Marketing Strategist (gn)

<p><strong>Overview</strong></p>
<p>We&#39;re looking for a high-impact Performance Marketing Strategist (gn) to turn our paid social into an acquisition engine that reliably scales and fuels our next-phase growth plan. ​​</p>
<p>We’re on an aggressive scale-up trajectory and our paid social performance must be predictable, efficient and investor-grade. <strong>This is not &quot;account manager&quot; work, your job is to own the creative strategy, design experiments and decode the data to scale winners efficiently.</strong> Partnering up with media buyers/external agencies, you’ll run our Meta account and experiment with TikTok, YouTube and Pinterest. Your superpowers: structured testing, strong analytical thinking and creative direction that consistently uncovers scalable acquisition angles.</p>
<p><strong>What success looks like (6 months)</strong></p>
<ul>
<li>Improve ROAS and keep CAC under control while scaling monthly ad spend with sustained unit economics</li>
<li>Define and validate a clear acquisition proposition that attracts high-quality customers, optimising for AOV, repeat rate and LTV (not just cheap conversions)</li>
<li>Build and run a structured creative testing system that uncovers scalable ad concepts and reduces creative-to-winner time. Turn the results into a clear and replicable playbook</li>
</ul>
<h2 id="aufgaben">Aufgaben</h2>
<p><strong>You will</strong></p>
<ul>
<li><strong>Own channel strategies for Meta:</strong> account structure, campaign types, budget and media strategies and when to move from exploration to scale. </li>
<li><strong>Design &amp; run testing frameworks:</strong> structured hypothesis → test plan → success metrics → scale/kill decision. Implement holdout / incrementality tests and uplift measurement.</li>
<li><strong>Lead creative strategy &amp; ops:</strong> conceive hooks/angles, brief rapid creative production, run multi-variant creative tests and fatigue management. Creative quality drives performance and you’ll prove it.</li>
<li><strong>Data, measurement &amp; analytics:</strong> own dashboards, LTV and cohort analysis, funnel conversion rates and experiment-level stats. Use results to optimize budget allocation and scale winning campaigns.</li>
<li><strong>Automation, AI and scale playbook:</strong> build rules, scripts and SOPs that reduce manual work and enable predictable scaling. Leverage AI tools to work smarter and faster.</li>
<li><strong>Cross-functional work:</strong> work tightly with the marketing team, product development and agencies to align on overall business and marketing goals, targets, customer segments, brand and product messaging and offerings</li>
<li><strong>Stay ahead of platform changes:</strong> anticipate and adapt to new formats, specs, and privacy rules to keep acquisition scalable and efficient.</li>
</ul>
<h2 id="qualifikation">Qualifikation</h2>
<p><strong>What we expect you to be great at</strong></p>
<ul>
<li><strong>Paid social mastery:</strong> hands-on with Meta Ads Manager; TikTok, YouTube and Pinterest are a plus.</li>
<li><strong>Experimentation &amp; analytics:</strong> design A/B and holdout tests, interpret soft KPIs and results, pull cohorts, model LTV and translate learnings into business action.</li>
<li><strong>Creative strategy &amp; production:</strong> write crisp briefs and hooks, iterate and scale high-performing concepts; experience with UGC and creator/influencer partnerships.</li>
<li><strong>Budgeting &amp; scaling:</strong> set budget and campaign splits, pace budgets and scale efficiently without losing ROAS.</li>
<li><strong>Cross-functional collaboration &amp; communication:</strong> turn performance insights into actionable creative, product and ops recommendationsYou speak the language: You speak our customers’ and team’s language. Therefore, fluency in German and English is a must.</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li><strong>A successful and growing company:</strong> Join a growth company that has just raised a Seed round. </li>
<li><strong>Awesome team:</strong> Work directly with experienced marketers and our founders in a dynamic and international team</li>
<li><strong>Future of food:</strong> Be part of building the future of frozen convenience food in e-commerce and retail.</li>
<li><strong>Start-up culture:</strong> Start-up culture that values direct and transparent communication, a fast-paced environment, and personal development. With Freda, you can make a real impact</li>
<li><strong>Perfect setup:</strong> Enjoy a central office in Berlin Mitte, flexible working hours, and numerous benefits.</li>
</ul>
<p>We look forward to receiving your application.</p>