- New York, NY
- 9 days ago
- $152,000–$221,000 / year
Beta Development Lead, GTM.
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Beta Development Lead, GTM: our view in 3 lines...
- The Role:This role is for a development lead who runs pilot testing of new products with large advertisers and turns the findings into go or no-go decisions.
- The Person:The person will manage scoping, execution and feedback for multiple product pilots each quarter, define test hypotheses and launch requirements, and provide go or no-go recommendations to shape product roadmaps.
- Requirements:The ideal candidate has a Bachelor's degree or equivalent practical experience, 6 years of experience in management consulting, sales operations, business strategy or corporate advisory, and preferably an MBA and experience with Google Ads products.
About the role
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Mountain View, CA, USA; San Francisco, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
Preferred qualifications:
- MBA.
- Experience working with Google Ads products.
- Comfortable with ambiguity, and with the ability to grow in a team environment.
- Excellent cross-functional stakeholder management and ability to influence without authority.
- Excellent written and verbal communication skills, especially in crafting effective narratives and compelling presentations.
About the job
BetaDev is a specialist group within Go-to-Market (GTM) Product Strategy and Operations. We partner with Global Product Leads (GPS), Product Managers, and gTech to test the newest alpha and beta products with Google’s largest advertisers (LCS).The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Manage project scoping, execution, and feedback synthesis for multiple product pilots quarterly. Proactively flag and remove execution blockers, pivot strategies based on real market signals, and remain unbiased in assessing readiness.
- Partner with cross-functional teams to define test hypotheses and evaluation criteria, and align on overall testing approach. Communicate progress/status updates via weekly comms, weekly meetings, etc., with key stakeholders.
- Assess new products against Market Fit, Adoption, and Performance metrics, augmented by customer pitch calls, interviews, surveys, and lessons learned during product troubleshooting. Deliver a final analysis to product decision makers to help inform next-stage incubation and commercialization decisions.
- Provide go/no-go recommendations backed by rich insights to help shape product roadmaps based on customer needs.
- Define successful launch requirements, hold partner teams accountable, and continuously improve operations using deep market expertise.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.