Senior Product Marketing Manager, Core Products GTM, Geo Makers

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in B2B product marketing.
• Experience in developer platforms and ecosystems.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• MBA or Master's degree in Computer Science or Engineering.
• Experience with geospatial technology.
• Ability to drive measurably successful product launches and campaigns.
• Ability to build collaborative partnerships with products and other cross-functional teams.
• Excellent written and verbal communication skills.

About the job:

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Maps Platform brings the best of Maps to businesses, developers, and sustainability professionals. We empower businesses and developers with location-based services and real-world solutions.

In this role, you will join the Core Products Go-To-Market (GTM) team to unlock the growth trajectory for Geo Makers' primary products across Maps, Route, Places, and Environmental Capabilities. You will play a critical role in Google Maps Platform’s strategy to provide location-based services for developers and businesses. In this role, you will partner with Product, UX, and GTM teams to shape the product strategy, goal, and positioning for Google Maps Platform and the experience delivered. You will partner with audience and market research, create narratives and positioning, and craft and launch adoption and engagement strategies.

You will position technical products, diagnose technical and business challenges, and find solutions. You will prioritize, manage, and drive projects to completion while communicating with internal and external audiences. Additionally, you will build working relationships and interact with cross-functional teams.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Responsibilities:

• Learn and become an expert on the developer and business audiences and translate these learnings and insights into messaging, a narrative, external communications and asset production.
• Own execution of product launches and landings and be responsible for success metrics in collaboration with cross-functional stakeholders.
• Partner with product, marketing, partnerships, and engineering to build content and product narratives for existing tentpole narratives.
• Identify, develop or manage the creation of a variety of content types (e.g., written, demos, presentations, etc.) as needed to facilitate go-to-market success.