- IHG
- Full-Time
- <72 Hours
- $105,000–$130,000 / year
Senior Manager, Growth & Lead Generation.
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Senior Manager, Growth & Lead Generation: our view in 3 lines...
- The Role:This role leads lead generation and growth marketing for hotel development, focused on reaching current and prospective hotel owners and developers across the Americas.
- The Person:The person will own segmentation and outbound calling strategy for Development, plan and run B2B owner campaigns across email, direct mail, webinars, and web, design nurture programs, partner with SDRs, and track campaign performance.
- Requirements:The ideal candidate has 5+ years of experience in B2B demand generation, growth marketing, or digital marketing, with experience using CRM and marketing automation platforms and strong analytical and campaign optimization skills.
About the role
The Senior Manager, Growth & Lead Generation owns lead generation for IHG's Development Demand Center (DDC) and serves as the connective tissue between Americas Development and marketing. The role reaches current and prospective hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean.
Your day to day
- Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
- Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
- Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
- Design nurture programs that turn prospects into qualified leads.
- Partner with SDRs to improve lead quality and handoff.
- Track campaign performance and continuously improve conversion and pipeline contribution.
What we need from you
- 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing
- Bachelor's degree preferred, or equivalent professional experience.
- Experience building and executing nurture programs and marketing campaigns
- Experience with CRM and marketing automation platforms
- Strong analytical and campaign optimization skills
- Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media
- Experience collaborating with sales and lead management processes
- Strong communication and project management
Travel – less than 10% required
Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $105,000 to $130,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees.
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About Us
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?