Social Media Specialist – Part Time

About the Role

This role is responsible for building a structured content strategy, driving consistent engagement, and turning social activity into measurable results.

This is not a passive or coordination-only role. You will be responsible for strategy, execution, posting, and performance tracking. Success in this role requires strong ownership, clear communication, and the ability to move from idea to execution quickly.

What You’ll Be Responsible For

Social Media Strategy & Execution

• Build and execute a LinkedIn-focused content strategy aligned with business goals.

• Own day-to-day LinkedIn posting and account management

• Create and maintain a structured social media plan and content calendar

• Grow followers and increase engagement through consistent, high-quality content

Content Creation

• Write clear, engaging copy aligned with brand voice and positioning

• Design posts using Canva or similar tools

• Collaborate with internal stakeholders to translate ideas into publish-ready content
  

Analytics & Reporting

• Track performance using LinkedIn Analytics, HubSpot, and Google Analytics

• Monitor engagement, reach, and conversion metrics

• Use insights to optimize content, posting cadence, and campaign performance

• Provide clear, actionable performance updates

Digital Marketing Support

• Support broader digital and B2B marketing initiatives

• Contribute to improving overall digital visibility and lead generation

Process & Tool Improvement

• Identify tools, workflows, and processes to improve social media efficiency

• Recommend improvements to content production, scheduling, and reporting

What We’re Looking For

• 3+ years of experience in Social Media roles

• Strong experience with LinkedIn & Meta (Facebook and Instagram)

• Experience with Adobe Suite / graphic design tools

• Strong experience with LinkedIn content strategy, posting, and audience growth. Experience running LinkedIn campaigns in multiple formats (Sponsored Content, Text Ads, Message Ads, Dynamic Ads, etc.)

• Hands-on experience with HubSpot and Google Analytics

• Experience using Canva or similar design tools

• Strong understanding of B2B marketing and professional services environments

• Excellent writing skills with the ability to create engaging social content

• Comfortable analyzing data and optimizing based on performance insights

• Highly proactive and able to contribute with minimal guidance

• Able to balance strategic planning with hands-on execution

Plus / Nice to Have

• Experience with Account-Based Marketing (ABM)

• Familiarity with advanced LinkedIn content formats (e.g., carousels, documents, lead gen forms, thought leadership campaigns), which would make candidates stand out

Company Overview

Our client is a professional services firm focused on helping businesses improve performance through modern tools, strategy, and execution. The company is investing in digital marketing and content as a core growth lever and is building a team that values ownership, clarity, and measurable impact.