Marketing Manager.

Title: Marketing Manager
Location: Burbank, California
Type: Full-time
Benefits: Medical, dental, vision, life insurance, 401(k)
Salary: $82,000 - $87,000

Position Overview: The Marketing Manager, Memberships is responsible for growing and engaging Mythical’s DTC member-based community, Mythical Society, focusing on retention, acquisition, product marketing and community management. This role will work cross-functionally and will report directly to the Director, Marketing.

Responsibilities:

• Marketing:
  • In partnership with Director, Marketing, develop and lead go-to-market and O+O promotional campaigns that drive acquisition and retention.
  • This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs).
• CRM:
  • Manage CRM strategy in partnership with the Director, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value.
• Social:
  • In partnership with Director, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion.
• Website & App:
  • Manage day-to-day website and app consumer-facing
    merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA.
  • Perform quality assurance (QA) for video episodes and review captions.
  • Memberful / Patreon, Discord, livestreamed video, media players (such as JW Player), Monday.com, and website publishing. 
  • Website/app technical support handled by Associate Technical Project Manager.
• Content Marketing:
  • Identify key moments from video content for short video clips for membership and social platforms.
  • Ideate and occasionally create graphics for website/email/social platforms.
  • Develop content strategies leveraging new and library content to drive overall viewership.
• Calendar & Planning:
  • Manage the Mythical Society content/posting release
    calendar and work cross-functionally with theO+O ecosystem to align and identify opportunities.
  • Manage weekly and monthly Marketing plans that level up to overall program goals, and align with the wider Mythical Society team.
• Community Management:
  • Monitor and moderate the Discord server, engaging with Mythical Society members, as well as moderate exclusive AMAs and livestreams.
  • Lead community management by actively engaging and providing value to the subscription community, and ideating ways to provide further value to members.
  • Monitor social channels for sentiment and react to fan feedback.
  • Organize and lead user-generated-content activations to build community and boost brand awareness
• Customer Service:
  • Assist members/customers via email, Discord, social media
    comments, and website comments.
  • Develop and maintain a customer support/FAQ responses guide.
  • Lead meetings/interactions with external customer support team.
  • Assist with customer service concerns or refer issues raised on Discord and social media to appropriate contacts.
  • Assist in managing questions regarding our quarterly collectible items. Most customer support requirements are handled by an external
    customer support team.
• Analytics:
  • Track monthly KPIs in partnership with Mythical Society stakeholders to develop analytics expertise.
  • Provide performance-based insights and proactive recommendations to key stakeholders to optimize campaigns, creative and tactics.
  • Be an effective problem-solver and strategic thinker to translate business goals and challenges into compelling marketing campaigns and community activations/promotions
  • Maintain knowledge of competitor strategies, industry trends, and new product features to ensure Mythical stays on the forefront of digital trends

Requirements:

• 3+ years digital marketing, DTC subscription marketing or related marketing experience
• Thorough understanding of managing organic social, community management and paid marketing agencies
• Hands-on experience managing email and SMS marketing, including customer segmentation, customer journeys and email analytics
• Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
• Adapts to existing processes seamlessly while introducing key workflow efficiencies to improve productivity.
• Excellent work ethic, and a proactive and positive, can-do attitude
• Strong written and verbal communication skills
• Experience with copywriting
• Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail,Forms and Calendar), as well as being overall tech savvy